"The world’s biggest meat and dairy companies are flooding the public with promises to tackle global warming, but almost all are greenwashing, a new analysis claims.
Animal agriculture is a major driver of climate change, responsible for at least 16.5 per cent of all global greenhouse gas emissions. In response to scrutiny, the industry has responded with a slew of sustainability pledges.
To evaluate these efforts, Jennifer Jacquet at the University of Miami and her colleagues analysed the most recent sustainability reports and consumer-facing websites of 33 of the world’s largest meat and dairy corporations between 2021 and 2024. “We’re really trying to understand what is real and what is PR,” she says.
The team identified 1233 environmental claims. “Almost all of them – 98 per cent – could be classified as greenwashing,” says Jacquet – claims that are deceptive or intentionally misleading by, for example, providing a vague promise of future climate commitments without offering a clear plan to achieve it. More than two-thirds of the statements lacked any supporting evidence, and only three claims were backed by scholarly scientific literature.
Currently, 17 of the 33 companies evaluated have set net-zero targets. Yet, much like the fossil fuel sector, the claims appear distant and rely on carbon offsets rather than reducing actual emissions."
https://www.newscientist.com/article/2523798-98-per-cent-of-meat-and-dairy-sustainability-pledges-are-greenwashing/
#ClimateChange #GlobalWarming #GreenWashing #Agriculture #Farming
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