PPC LandFYI: LiveRamp-Publicis deal: what the SEC filing reveals about data, equity, and neutrality: LiveRamp's SEC employee FAQ filed June 2, 2026 details the $38.50-per-share Publicis acquisition, governance commitments, TEE protections, and identity neutrality pledges. https://ppc.land/liveramp-publicis-deal-what-the-sec-filing-reveals-about-data-equity-and-neutrality/ #LiveRamp #Publicis #SECFiling #DataPrivacy #Equity
ICYMI: LiveRamp-Publicis deal: what the SEC filing reveals about data, equity, and neutrality: LiveRamp's SEC employee FAQ filed June 2, 2026 details the $38.50-per-share Publicis acquisition, governance commitments, TEE protections, and identity neutrality pledges. https://ppc.land/liveramp-publicis-deal-what-the-sec-filing-reveals-about-data-equity-and-neutrality/ #LiveRamp #Publicis #SECfiling #DataPrivacy #Equity
LiveRamp-Publicis deal: what the SEC filing reveals about data, equity, and neutrality: LiveRamp's SEC employee FAQ filed June 2, 2026 details the $38.50-per-share Publicis acquisition, governance commitments, TEE protections, and identity neutrality pledges. https://ppc.land/liveramp-publicis-deal-what-the-sec-filing-reveals-about-data-equity-and-neutrality/ #LiveRamp #Publicis #SECFiling #DataPrivacy #Equity
tools for commensality 🧿worse than Palantir? (it's a rhetorical question)
https://prospect.org/2026/06/01/one-company-may-know-everything-about-you/
Miguel Afonso Caetano"Publicis Groupe is the largest of the Big Three global advertising conglomerates (the others are WPP and Omnicom), and by itself it captured almost one-third of all global billings last year. A couple of weeks ago, Publicis announced its intention to buy LiveRamp in a $2.5 billion deal. This is the company that combines multiple inputs of an individual’s personal data (web activity, subscriptions, apps, travel, retail, financial, and even medical history) to generate an “identity graph,” a precise profile of our lives and actions.
LiveRamp is said to have built identity graphs on 245 million Americans, virtually every U.S. adult. These can be used in any context, from web to apps to smart TVs. “LiveRamp makes possible the data integration empowering cross-platform tracking,” said Jeff Chester of the Center for Digital Democracy. And in the past, it has reportedly sold identity graph information segmented by military or pregnancy status, among others.
Publicis, a French multinational, has been gradually acquiring data firms, from data broker Epsilon to “end-to-end data solution” Lotame. Publicis represents global juggernauts like Coca-Cola and McDonald’s, and its global reach could expand the identity graph everywhere. It is even the largest Western advertiser in China, with about 20 percent of the Chinese media agency market and partnerships with Tencent and Alibaba. Its clients hold massive troves of personal information which LiveRamp can make more valuable through targeting at the individual level."
https://prospect.org/2026/06/01/one-company-may-know-everything-about-you/
#DataProtection #Privacy #AdTargeting #Publicis #Surveillance
FYI: GML 2026 and Publicis-LiveRamp reshape ad industry in four days: Google Marketing Live, Google I/O, Publicis buying LiveRamp for $2.5bn, OpenAI visual ads, and Omnicom exiting identity reshape the week of May 18-21, 2026. https://ppc.land/gml-2026-and-publicis-liveramp-reshape-ad-industry-in-four-days/ #GML2026 #Publicis #LiveRamp #AdIndustry #GoogleMarketingLive
ICYMI: GML 2026 and Publicis-LiveRamp reshape ad industry in four days: Google Marketing Live, Google I/O, Publicis buying LiveRamp for $2.5bn, OpenAI visual ads, and Omnicom exiting identity reshape the week of May 18-21, 2026. https://ppc.land/gml-2026-and-publicis-liveramp-reshape-ad-industry-in-four-days/ #Advertising #Marketing #GML2026 #GoogleMarketingLive #Publicis
GML 2026 and Publicis-LiveRamp reshape ad industry in four days: Google Marketing Live, Google I/O, Publicis buying LiveRamp for $2.5bn, OpenAI visual ads, and Omnicom exiting identity reshape the week of May 18-21, 2026. https://ppc.land/gml-2026-and-publicis-liveramp-reshape-ad-industry-in-four-days/ #Advertising #GoogleMarketingLive #Publicis #LiveRamp #AdIndustry
FYI: Publicis buys LiveRamp for $2.5 billion in agentic AI data play: Publicis Groupe today agreed to buy LiveRamp in an all-cash $2.5 billion deal, paying a 30% premium to fold data collaboration into its agentic AI strategy. https://ppc.land/publicis-buys-liveramp-for-2-5-billion-in-agentic-ai-data-play/ #Publicis #LiveRamp #AIdata #DataStrategy #DigitalMarketing
Poujol 𝖱𝗈𝗌𝗍 ✅#Publicis se renforce dans l’IA avec une nouvelle acquisition majeure
> Publicis met 2,17 milliards de dollars sur la table pour racheter l’américain #LiveRamp…
> [c'est une] une plateforme qui connecte les #données_clients de milliers de #marques, #médias et partenaires pour qu'ils puissent cibler les mêmes personnes en #pub, sans jamais s'échanger leurs #fichiers #clients).
#données_personnelles
#flicage #tracking
Via The Next Big Shit ( the-nbs.fr )
