Total spending on advertisements in Japan in 2025 marked a record high for the fourth straight year, with the share of online ads topping 50% for the first time, a survey has shown.
https://www.japantimes.co.jp/business/2026/03/06/online-ads-annual-spending/?utm_medium=Social&utm_source=mastodon #business #advertising #dentsu #socialmedia #digitalization #surveys
Online ads top 50% of annual ad spending in Japan for first time
Spending on TV, newspaper, magazine and radio ads in 2025 dipped 1.6% to ¥2,298 billion, down for the first time in two years.
The Japan TimesDentsu abandons international sale, appoints Japan chief as global CEO after $2.18 billion loss: Dentsu names Takeshi Sano as global CEO while scrapping sale of international operations after recording $2.18 billion loss driven by goodwill impairment charges.
https://ppc.land/dentsu-abandons-international-sale-appoints-japan-chief-as-global-ceo-after-2-18-billion-loss/ #Dentsu #CEO #BusinessNews #Leadership #CorporateStrategy
Dentsu abandons international sale, appoints Japan chief as global CEO after $2.18 billion loss
Dentsu names Takeshi Sano as global CEO while scrapping sale of international operations after recording $2.18 billion loss driven by goodwill impairment charges.
PPC Land
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The mother of Matsuri Takahashi, a 24-year-old employee of advertising giant Dentsu who died by suicide in 2015 after working excessive hours, has voiced her opposition to any relaxation of regulations on work hours.
https://www.japantimes.co.jp/news/2025/12/21/japan/dentsu-suicide-mother-opposition-labor-regulation/?utm_medium=Social&utm_source=mastodon #japan #dentsu #suicide #workstylereform #overwork #karoshi #health
Mother in Dentsu suicide case opposes any easing of labor laws
The mother has spearheaded efforts to prevent karōshi, including through speaking engagements at schools and labor unions.
The Japan TimesUpholding lower court rulings, Japan's Supreme Court has ordered advertising giant Dentsu Group to pay a fine of ¥300 million over bid-rigging related to the Tokyo Olympics and Paralympics in 2021.
https://www.japantimes.co.jp/news/2025/12/10/japan/crime-legal/dentsu-court-fine-bid-rigging/?utm_medium=Social&utm_source=mastodon #japan #crimelegal #dentsu #2020tokyoolympics
Fines for Dentsu Group over Tokyo Games bid-rigging finalized
A court also backed lower court rulings that sentenced Koji Henmi, formerly of the sports department of Dentsu, a subsidiary of the group, to a suspended two-year prison term.
The Japan Times
Procter & Gamble Backs Soap Opera Consisting of Micro-Episodes
Consumer products giant Procter & Gamble is launching a 'microsoap,' a soap opera consisting of dozens of short episodes meant for smartphones
VarietyThe people who shamelessly sold #capitalism to everyday citizens—turning them from active participants into passive consumers—are now getting swallowed by the very system they helped build.
That’s karma.
#Ogilvy #WPP #Dentsu
https://m.economictimes.com/industry/services/advertising/wake-up-smell-the-copy-inside-the-turmoil-reshaping-big-advertising-networks/articleshow/125359017.cms

Wake up & smell the copy: Inside the turmoil reshaping big advertising networks
The once-dominant advertising agency networks are facing a tumultuous period, marked by declining valuations and significant layoffs. This crisis stems from a failure to adapt to the digital era, where performance marketing and a high volume of creatives have replaced traditional brand-building. Independent agencies and adtech firms have risen, leaving legacy networks scrambling to regain relevance.
Economic Times📰 Ad Giant Dentsu's Subsidiary Merkle Hit by Cyberattack, Staff and Client Data Exposed
Cyberattack hits Merkle, the US-based subsidiary of ad giant Dentsu. 🛡️ The company detected 'abnormal activity' and confirmed both staff and client data were exposed. Systems were shut down to contain the threat. #Cyberattack #DataBreach #Dentsu
🔗 https://cyber.netsecops.io/articles/dentsu-subsidiary-merkle-hit-by-cyberattack-exposing-data/?utm_source=mastodon&utm_medium=social&utm_campaign=twitter_auto

Ad Giant Dentsu's Subsidiary Merkle Hit by Cyberattack, Staff and Client Data Exposed
Global advertising firm Dentsu confirmed its US subsidiary, Merkle, was hit by a cyberattack that exposed both staff and sensitive client data, prompting system shutdowns.
CyberNetSec.io
Dentsu’s US subsidiary Merkle hit by cyberattack, staff and client data exposed
Dentsu said its U.S. unit Merkle was hit by a cyberattack exposing staff and client data, forcing some systems offline
Security Affairs