Agi: Pierluigi Collina torna ad arbitrare (ma è solo per uno spot)

AGI - Pierluigi Collina è tornato ad arbitrare in vista dei Mondiali di calcio in programma a giugno. E ha utilizzato il Var, confermando la sua decisione presa sul “campo”. In realtà l’ex arbitro internazionale, uno dei più famosi al mondo, a 66 anni ha prestato il suo volto come testimonial di una compagnia telefonica americana.
Lo spot per Verizon
Nello spot di trenta secondi di Verizon, prodotto dall’agenzia Ogilvy e trasmesso sui canali americani in lingua spagnola, Collina si materializza nella casa di una famiglia con la divisa ufficiale di arbitro, con tanto di logo Fifa, e dichiara che l’offerta è la migliore.
La decisione al Var
Dopo aver rivisto tutto al Var, Collina dichiara, puntando il dito: “Confermo la mia decisione”.
Il riferimento ai Mondiali
Quando il più giovane della famiglia gli chiede se ha qualche biglietto per i Mondiali da regalare, Collina risponde: “Io no, ma Verizon ne ha un sacco”. Il torneo iridato, che sarà ospitato in Usa, Messico e Canada, avrà inizio l’11 giugno.

Pierluigi Collina is returning to referee (but it’s only for one game).

AGI - Pierluigi Collina has returned to officiating ahead of the upcoming June football World Cup. And he used VAR, confirming his decision made on the “field.” In reality, the former international referee, one of the most famous in the world at 66 years old, has lent his face as a testimonial for an American telecommunications company.

The Verizon Spot
In the 30-second Verizon spot, produced by the Ogilvy agency and broadcast on American Spanish-language channels, Collina materializes in the home of a family in the official referee uniform, complete with Fifa logo, and declares that the offer is the best.

The VAR Decision
After reviewing everything on VAR, Collina declares, pointing the finger: “I confirm my decision.”

The Reference to the World Cup
When the youngest member of the family asks him if he has any tickets to the World Cup to give him, Collina replies: “I don’t, but Verizon has plenty.” The World Championship, which will be hosted in the USA, Mexico and Canada, will begin on June 11th.

#PierluigiCollina #WorldCup #American #Verizon #Ogilvy #Spanish #Collina #theWorldCup #theWorldCup #Mexico #Canada

https://www.agi.it/estero/video/2026-05-08/pierluigi-collina-36960849/

Revealed: British ad firm’s billion-dollar greenwash of US oil industry

WPP’s agencies Ogilvy and Wavemaker have worked on US campaigns for BP and Chevron respectively, which received complaints of misleading advertising for taglines.

#greenwashing #ogilvy #wavemaker #wpp #oilindustry #shell #chevron #bp #exxonmobil

https://www.theguardian.com/media/2026/apr/30/revealed-british-ad-firm-billion-dollar-greenwash-of-us-oil-industry

Appreciating the New York Philharmonic attention to a thick-paper brochure they recently sent. Fabulous quality tacti l e, visual experience. Clear brand identity and joyous, simply beautiful and inclusive feel.

I found some details at:
https://fontsinuse.com/uses/46002/new-york-philharmonic-orchestra-identity

Brand design by #ogilvy
Headline - #Plain by #Optimo
Body - #f37Drago by #F27Foundry

The people who shamelessly sold #capitalism to everyday citizens—turning them from active participants into passive consumers—are now getting swallowed by the very system they helped build.

That’s karma.

#Ogilvy #WPP #Dentsu

https://m.economictimes.com/industry/services/advertising/wake-up-smell-the-copy-inside-the-turmoil-reshaping-big-advertising-networks/articleshow/125359017.cms

#LeenaNair #GlobalCEO #Chanel
#DevikaBulchandani #GlobalCEO #Ogilvy
#AnjaliSud #CEO of #Fox #TubiStreamingService

#SarthakAhuja says that this coming #decade will be all about #IndianWomen leading #GlobalBusinesses
Source : #SarthakAhuja

Weiteres #Greenwashing Beispiel:

Der Ölkonzern #BritishPetroleum nutzt heutzutage gerne den Claim “Beyond Petroleum”.

Ist natürlich total irreführend: #BP verzeichnete in den ersten drei Quartalen des Jahres 2007 einen Vorsteuergewinn von 20,5 Milliarden. Davon 19 Milliarden aus der Ölforderung.

Den Claim hat die Agentur #Ogilvy&Mather entwickelt.

Es braucht mehr Agenturen die bei sowas nicht mitmachen. Es braucht mehr #CleanCreatives:
https://cleancreatives.org/

"Is not doing work for clients that operate #ConcentrationCamps too much to ask of #design’s old guard?"

“The good, the bad, and the #Ogilvy.” by John Warren Hanawalt https://link.medium.com/Be4aINYZjY