"1. All user interaction will be driven by artificial intelligence.

As AI technologies continue to develop, they will drive personalised and contextualised user interactions across news and media platforms. From content recommendations to real-time language translation and automated story generation, AI will become central to shaping the user experience. This transformation will not only enhance audience interest but also enable platforms to better understand audience preferences and adapt their content strategies accordingly.

In a world where competition for audience attention is spread among an increasing number of players, AI-driven interaction will allow for hyper-personalised content delivery, improved user retention, and optimised marketing strategies, ensuring relevance and long-term viability.

This presents a challenge for the BBC. Over many decades, we have built and maintained trust with audiences worldwide through our impartial journalism. Business models are changing and pushing industries to transform. As this AI ecosystem evolves, we will need to define an approach that ensures we can maintain and build on the trust we have in this new environment."

https://www.bbc.co.uk/rd/articles/5is-ai-internet-interactive-immersive-intermediated-technology

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