Neath TikTok star with 112k followers lands first major brand deal with Keep Wales Tidy

Nic Fearn, known as The Diva Supreme on TikTok, has partnered with the environmental charity as part of their Drive Your Litter Home campaign, which aims to shine a spotlight on the effect roadside litter is having on Wales’s beautiful roads.

The campaign video features Fearn in full diva mode on a rural Welsh roadside, delivering the message that “littering is not very diva” with his signature comedic style and glamorous persona.

In the video, Fearn tells his followers:

“The Diva Supreme is proud to support Keep Wales Tidy with another amazing campaign. This time, they are shining a spotlight on the effect roadside litter is having on our beautiful roads and encouraging us all to be more responsible and take our litter home.”

https://www.tiktok.com/@nicholasfearn/video/7607521746475879702

The Drive Your Litter Home campaign carries a simple reminder – if it comes with you on the journey, it goes home with you too.

“Litter does not belong on our roads, be more Diva and #driveyourlitterhome,” Fearn declares in the video, adding: “Because yes… it belongs to you! 💅🚗🌿”

Fearn’s content, which celebrates LGBTQ+ culture and combines comedy with everyday Welsh life, has resonated with audiences across the country. His videos often feature shopping trips to TK Maxx and charity shops, delivered with his distinctive diva flair.

“It’s the first big brand collab I’ve done,” said Fearn, whose rapid rise on the platform demonstrates the growing influence of Welsh content creators in the digital space.

The Keep Wales Tidy partnership marks a significant milestone for the Neath creator, who has built his following through entertaining and inclusive content that showcases Welsh locations and culture through a unique lens.

The collaboration comes as Keep Wales Tidy intensifies efforts to combat roadside litter across Wales, with the charity using social media influencers to reach younger audiences with environmental messages.

Fearn’s campaign video can be watched on his TikTok account @nicholasfearn, where he regularly posts content for his 112,400 followers.

The partnership demonstrates how brands are increasingly turning to local social media personalities to amplify their campaigns, particularly when those creators have authentic connections to their communities and can deliver messages in engaging, relatable ways.

The Drive Your Litter Home campaign emphasizes the importance of taking responsibility for waste and recognizing that litter does not belong on Wales’s beautiful roads.

For Fearn, the collaboration represents not just a personal achievement but also an opportunity to use his platform to make a positive impact on his local community and beyond – proving that being a diva can also mean caring for the environment.

Trailblazers are looking for someone to help link up with Wildlife Trust and Keep Wales Tidy. No experience needed — just enthusiasm and a willingness to connect. Step up as our community ambassador and help shape future events. Message me if interested.

#PencoedTrailblazers #KeepWalesTidy #Wales #Cymru #WildlifeTrust #Volunteering #MakeADifference

Young volunteers launch new litter picking hub in Port Talbot

Volunteers lead the way

Five young volunteers turned out on Saturday 4 October to take part in the launch, joining forces to tidy up the town centre. The group spent the morning collecting litter around The New Plaza, filling seven bags in total.

The event marked the official opening of the site as a Litter Picking Hub, part of a Wales‑wide network run by Keep Wales Tidy and funded by the Welsh Government. The hubs provide free access to equipment such as pickers, hi‑vis vests, rubbish bags and hoops, making it easier for residents to organise their own clean‑ups.

Partnership with Keep Wales Tidy

The New Plaza hub is one of 14 now operating across Neath Port Talbot. Organisers say the aim is to support local communities, encourage pride in shared spaces and boost wellbeing through outdoor volunteering.

Sam Hunt, YMCA Port Talbot Hostel Manager, said the launch showed the difference young people can make: “It was brilliant to see so many young people turn out for the launch and take action to improve our shared spaces. Together, we can inspire long‑lasting change.”

Pride in the local environment

Kathryn Britton, Keep Wales Tidy Project Officer for Neath Port Talbot, added: “Port Talbot is an area of outstanding natural beauty, and it was fantastic to see The New Plaza celebrate their Litter Picking Hub launch with such a great effort from young people.”

She encouraged residents to continue using the hub, describing it as a simple and effective way to keep communities clean and cared for.

Open to all

The New Plaza hub is free to use and open seven days a week. Anyone can borrow equipment to carry out their own litter picks. More details are available at keepwalestidy.cymru/litter-picking-hubs.

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#communityVolunteering #KeepWalesTidy #litter #litterPickingHub #NeathPortTalbot #NewPlaza #PortTalbot #WelshGovernment

Swansea Valley volunteers praised for keeping green spaces clean and beautiful

Keep Wales Tidy is celebrating the work of My Green Valley, a volunteer‑led organisation that has organised 78 community litter picks this summer alone, clocking up more than 300 hours and removing nearly 300 bags of rubbish.

Founded in 2019, the group has quickly become one of the most active clean‑up teams in south west Wales, covering parts of Neath Port Talbot and Clydach in Swansea. Their efforts have helped transform neglected areas, improve wildlife habitats and foster a renewed sense of pride in the community.

“They love where they live”

Steve Thomas, Secretary at My Green Valley, said:

“My Green Valley is a community organisation set up in 2019 to help keep our valley clean and free of litter. My Green Valley volunteers enjoy making a difference. They love where they live, being an active part of their community, and improving the environment.”

Phil Budd, Swansea Project Officer at Keep Wales Tidy, added:

“The work My Green Valley has done this summer is a brilliant example of community action at its best. Their commitment, consistency, and care for the environment have made a visible impact across the valley. It’s groups like this that show how local people can lead the way in protecting our shared spaces.”

Regular litter picks across the valley

The group runs regular litter picks in communities across the Swansea Valley, including:

• Pontardawe – every Sunday (Castle Hotel car park, 9am) and every Thursday (old Tawe Bridge near the Pontardawe Inn, 10am)
• Alltwen – every other Friday (black bin day, Triangle, 11.30am)
• Clydach – first Friday of the month (Forge Fach, 10am)
• Trebanos – first Sunday of the month (rugby field, 9am)
• Gwaun Cae Gurwen – last Sunday of the month (CK’s car park, 9am)
• Ystalyfera – regular sessions announced on social media

How to get involved

Keep Wales Tidy says there are lots of ways for people across Swansea to play their part. Residents can join a local community group like My Green Valley, or borrow free litter‑picking equipment from their nearest Litter Picking Hub to do a tidy‑up in their own time.

The hubs and community clean‑up activities are part of a nationwide initiative funded by the Welsh Government. More details are available at keepwalestidy.cymru/get-involved/volunteering.

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#Alltwen #Clydach #GwaunCaeGurwen #KeepWalesTidy #litter #litterPicking #MyGreenValley #Pontardawe #SwanseaValley #Trebanos #volunteering #Ystalyfera

The Pencoed Trailblazers have officially launched.

Today, 17 volunteers braved the drizzle and cleared 410m of public paths, collecting a whopping 55kg of litter. Huge thanks to Chris Elmore MP for rolling up his sleeves with us, and to Pencoed Town Council for backing us with the gear.

We’re out again every third Saturday — come join the movement. #PencoedTrailblazers #CommunityPower #KeepWalesTidy

‘Make Memories, Not Mess’: summer litter campaign launches across West Wales

As summer crowds head for West Wales’s beaches, parks and green spaces, Keep Wales Tidy has launched a new campaign urging everyone to “Make Memories, Not Mess” — by taking litter home and leaving no trace behind.

The charity says litter continues to blight communities, threaten wildlife, and damage the natural environment, with recent figures showing fast food packaging on 26.4% of streets and drinks litter on 43.6% across Wales.

“Our parks, beaches and green spaces are at the heart of what makes Wales so special,” said Owen Derbyshire, Chief Executive of Keep Wales Tidy. “It’s simple: if you bring it with you, take it home. Let’s enjoy everything Wales has to offer this summer, without spoiling the experience for others or harming the environment.”

The campaign — funded by Welsh Government and part of the wider Caru Cymru movement — aims to spark a sense of pride and collective responsibility, especially in areas where bins are full or unavailable2.

West Wales, with its Blue Flag beaches, national parks, and coastal trails, is expected to see a surge in visitors over the coming weeks. Keep Wales Tidy hopes the campaign will encourage small changes in behaviour that make a big difference to the places people love.

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#BlueFlag #CaruCymru #GreenFlag #KeepWalesTidy #litter #MakeMemories #MakeMemoriesNotMess #WelshGovernment

Green Flag flying at Kilvey Community Woodland thanks to decades of volunteer care

A cherished patch of nature on the edge of urban Swansea has been officially recognised as one of the best community-managed green spaces in Wales. Kilvey Community Woodland, maintained by the dedicated Kilvey Woodland Volunteers, has received its first Green Flag Community Award — a mark of quality bestowed by Keep Wales Tidy.

The award celebrates the woodland’s high standards in cleanliness, safety, biodiversity and community engagement. It joins 22 Swansea sites recognised this year, as reported by Swansea Bay News in our earlier coverage of the Green Flag Awards, which saw Wales lead the world in community-managed green spaces.

Volunteer David said the award was “a huge achievement” and a tribute to the decades of work by volunteers who’ve transformed Kilvey Hill into a thriving haven for wildlife and people. Fellow volunteer Chris added:

“Our cherished Kilvey Hill gives the space to breathe — from children playing in muddy puddles, to runners, bird watchers, and loved ones scattering ashes in meaningful spots.”

The woodland offers seasonal events, guided walks, conservation days, school visits and workshops, all free and open to the public. It’s a place rich in biodiversity, heritage and community spirit — and now officially recognised as such.

Lucy Prisk, Green Flag Coordinator for Keep Wales Tidy, said:

“These sites play a vital role in the physical and mental well-being of communities across Wales. Kilvey Community Woodland is now recognised as among the best in the world.”

The volunteers are calling on the community to help maintain the woodland’s high standards and support future events. Updates and opportunities to get involved are shared regularly via their social media channels.

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#GreenFlag #KeepWalesTidy #KilveyCommunityWoodland #KilveyHill #Swansea #volunteers #woodland

Swansea Bay parks and green spaces recognised among world’s best with Green Flag awards

Keep Wales Tidy has confirmed that Wales now flies more Green Flag Community Awards than any other country worldwide, with a record-breaking 315 sites recognised this year — including 223 community spaces.

Among the winners are six of Swansea’s main parks, including Clyne Gardens, Singleton Botanical Gardens, Brynmill Park, Parc Llewelyn, Cwmdonkin Park and Victoria Park. All are managed by Swansea Council and welcome thousands of visitors annually.

Robert Francis-Davies, Cabinet Member for Investment, Regeneration and Tourism, said: “Our city is blessed with some beautiful parks which we are proud of and work hard to maintain. They all provide a space where families and visitors can relax, have fun and enjoy the outdoors. I’m thrilled that these locations have been recognised on a national level.”

Additional Green Flag Awards have been given to Swansea University Singleton Campus, Penllergare Valley Woods, and Mount Pleasant Hospital, managed by Coastal Housing Group.

Thirteen community-based gardens and green spaces in Swansea also received Green Flag Community Awards, including Friends of Coed Gwilym Park, Pontlliw Park, Swansea Canal, Mayhill Washing Lake & Community Food Garden, Swansea Community Farm and Coedbach Park.

Cllr Francis-Davies added: “It’s great to see a large number of community gardens get recognition for what they offer residents. This is largely down to community groups and volunteers, who take it upon themselves to look after these green spaces and make sure that wherever you live in Swansea, there is certain to be somewhere nearby that families can visit.”

In Neath Port Talbot, a wide range of parks and gardens have also achieved Green Flag status, including Gnoll Estate Country Park, Margam Country Park, Talbot Memorial Park, Victoria Gardens, and Swansea University Bay Campus Grounds.

Community Awards were also given to Amman Valley Trotting Club, Cilybebyll Community Growers, Craig Gwladus Country Park, The Friends and Neighbours Centre, Gardd y Pobl, Sandfields Community Garden, Cwmafan Community Orchard, Glantawe Riverside Park, Vivian Park Nature Garden, and The Lane Community Garden.

A Neath Port Talbot Council spokesperson said: “These awards signify parks and community green spaces which have met very high standards and they represent a reward for outstanding environmental and gardening efforts and the maintenance of excellent visitor facilities. These are awards are due to a great team effort from our dedicated staff and from many hard working, much appreciated volunteers from our local communities.”

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Owen Derbyshire, Chief Executive of Keep Wales Tidy, said: “We’re thrilled that green spaces managed by Swansea Council and Neath Port Talbot County Borough Council have once again achieved the prestigious Green Flag status — a true testament to the dedication and hard work of the many staff and volunteers who care for them.”

The Green Flag Award is delivered in Wales by Keep Wales Tidy and supported by Welsh Government. Sites are judged against eight strict criteria, including biodiversity, cleanliness, environmental management and community involvement.

Deputy First Minister Huw Irranca-Davies, who holds responsibility for Climate Change, said: “I am very proud that Wales continues to lead the world in community-awarded green flag sites. Our local green spaces play a vital role in connecting us to nature, supporting biodiversity and providing opportunities for healthy recreation.”

A full list of Green Flag and Green Flag Community Award winners for 2025/26 can be found on the Keep Wales Tidy website.

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Swansea Marina ‘sea bin’ trial aims to help keep marina water clean

The technology is being trialled, thanks to Swansea Council teaming up with environmental charity Keep Wales Tidy.

Sea bins are bucket-shaped devices that rise and fall with the tide, collecting floating litter and debris.

As water is drawn in by a pump, it passes through a catch bag which then traps the waste.

Clean water is pumped back out, while litter and debris are safely contained for proper disposal.

Powered 24 hours a day, the sea bin at Swansea Marina has a capacity of 30 litres to collect waste.

Cllr Cyril Anderson, Swansea Council’s Cabinet Member for Community Services, said: “It would be a lot better if people didn’t irresponsibly drop their rubbish in the first place, but the trial of this sea bin shows we’re continuing to be innovative in all we do to keep our city and waterways as clean as possible.

“We’re delighted to have partnered with Keep Wales Tidy on the introduction of this technology and will continue to explore its effectiveness as part of the ongoing trial.

“Research shows about 80% of marine litter originates from land-based sources, so it’s important we do all we can to protect our marine environment and encourage people to either use bins or take their waste home with them.”

The initiative is being funded by the UK Government through the UK Shared Prosperity Fund.

The council say the sea bin is being regularly monitored to investigate what it collects and to check for any unintended impacts or interactions with wildlife.

#CllrCyrilAnderson #Environment #KeepWalesTidy #litter #SeaBin #Swansea #SwanseaCouncil #SwanseaMarina

New community garden opens in Port Talbot’s Sandfields

The garden, developed on unused green space behind Sandfields Library, was officially unveiled this week by Councillor Jo Hale, Neath Port Talbot Council’s Cabinet Member for Adult Social Services and Alan Roberts, local resident and Chair of the Friends of Sandfields Community group.

Led by Local Area Coordinator Aled Davies and supported by a wide range of local residents, volunteers and partner organisations, the garden is the result of more than two years of community-led development in Sandfields. It follows the success of working alongside the weekly coffee mornings, multi-agency drop-in sessions, the area’s first ‘Library of Things’ (a scheme where you can loan out everyday items), and more recently, a new food pantry and repair café.

Organisers say the garden will now provide a welcoming space for people to meet, grow fresh produce, and support biodiversity – with all produce made available for local residents to enjoy.

This project was funded by the Keep Wales Tidy Local Spaces for Nature (supersize package) who provided the resources and knowledge of Roger Key who helped the volunteers build the garden.

Councillor Jo Hale said: “This project is a fantastic example of what can be achieved when local people are empowered and supported to take the lead in their communities. The garden is more than just a green space – it represents connection, purpose and pride. I was honoured to be invited to open the garden and to see first-hand how much it means to those involved.”

The project has been supported by a wide range of organisations including Keep Wales Tidy, Tai Tarian, The Woodland Trust, Morrisons, local councillors, Coastal, CJ Construction, Tempo Time Credits, NPT Community Food Partnership, The National Lottery, and pupils and staff from Awel-y-Mor.

Roger Key, Roving Officer for Keep Wales Tidy said: “It’s been fantastic to work alongside such passionate volunteers to bring this space to life. Thanks to the Supersize Package from our Local Places for Nature scheme, we were able to transform an underused area into a vibrant garden that will benefit both people and wildlife for years to come. We were thrilled to attend the opening and can’t wait to see the garden thrive.”

In addition to supporting people in need in the community, Local Area Coordinators say they also help people to start up local community groups that benefit local residents and help them to grow.

#CommunityGarden #Gardening #KeepWalesTidy #LocalAreaCoordination #NeathPortTalbotCouncil #PortTalbot #Sandfields