Don't be this guy. His memory of this amazing performance will be of his shitty little phone screen!

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‘Make Memories, Not Mess’: summer litter campaign launches across West Wales

As summer crowds head for West Wales’s beaches, parks and green spaces, Keep Wales Tidy has launched a new campaign urging everyone to “Make Memories, Not Mess” — by taking litter home and leaving no trace behind.

The charity says litter continues to blight communities, threaten wildlife, and damage the natural environment, with recent figures showing fast food packaging on 26.4% of streets and drinks litter on 43.6% across Wales.

“Our parks, beaches and green spaces are at the heart of what makes Wales so special,” said Owen Derbyshire, Chief Executive of Keep Wales Tidy. “It’s simple: if you bring it with you, take it home. Let’s enjoy everything Wales has to offer this summer, without spoiling the experience for others or harming the environment.”

The campaign — funded by Welsh Government and part of the wider Caru Cymru movement — aims to spark a sense of pride and collective responsibility, especially in areas where bins are full or unavailable2.

West Wales, with its Blue Flag beaches, national parks, and coastal trails, is expected to see a surge in visitors over the coming weeks. Keep Wales Tidy hopes the campaign will encourage small changes in behaviour that make a big difference to the places people love.

Celebrating Swansea Bay’s natural beauty

Four Swansea beaches named among Wales’s best in prestigious Wales Coast Awards
Published May 2025: Caswell Bay, Langland Bay, Port Eynon and Rhossili recognised for cleanliness, safety and environmental excellence.

Pembrey’s Cefn Sidan Beach retains Blue Flag status
Published May 2025: One of Wales’s most awarded beaches continues to meet international standards for water quality and visitor facilities.

Swansea Bay parks and green spaces recognised among world’s best with Green Flag Awards
Published July 2025: Six Swansea parks join the global list of top-rated green spaces, highlighting their role in wellbeing and biodiversity.

#BlueFlag #CaruCymru #GreenFlag #KeepWalesTidy #litter #MakeMemories #MakeMemoriesNotMess #WelshGovernment

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