Swansea’s Secret Traitor revealed as real‑life lifesaver who helped woman escape abuse and sex work

Fiona, 62, who was unmasked as the series’ first ever Secret Traitor, worked for Swansea Council as a Local Area Coordinator covering the Brynmill and Uplands area. Her role involved supporting people facing isolation, crisis or vulnerability — and one case in particular has resurfaced following her TV fame.

A chance meeting that changed a life

According to a Swansea Council case study published in 2018, Fiona first met a young woman known as Alice on a bench overlooking the lake at Brynmill Park. The pair had been introduced by a mutual acquaintance who believed Fiona could help.

Alice, then 25, was bright and articulate but struggling with isolation, low confidence and a violent relationship. During one of their regular “talk and walk” meetings in local parks and along the promenade, she disclosed that she had become trapped in sex work.

The council says Fiona spent months getting to know her, helping her identify her strengths and goals, and supporting her to imagine “what a good life looked like”.

A Swansea Council case study said:

“Fiona came into my life when I thought nobody could help me. I felt so ashamed and just didn’t want to go on. I’ll always be grateful for the time she spent with me and thank her from the bottom of my heart.”

Fiona introduced Alice to a Domestic Abuse Support worker, took her to the One Stop Shop in the city centre, and encouraged her to explore voluntary work and education.

By the end of 2018, Alice had left her abusive partner, stopped sex work and enrolled in college. The council says the pair remained in contact.

Fiona’s philosophy: ‘Walk alongside people’

The council’s profile of Fiona paints a picture of a community worker who believed in simple, human connection — often starting with a coffee and a walk.

A Swansea Council case study quoted Fiona saying:

“Sometimes going for a coffee with someone you don’t know — having the warmth and genuine interest from another person — can help you to see options.”

She described her role as “walking alongside people” as they rebuilt confidence, reconnected with their community and worked towards the life they wanted.

Councillor Mark Child, Cabinet Member for Health and Wellbeing at the time, called Alice’s story “one of the most moving” examples of the Local Area Coordinator scheme.

Fiona Hughes at the centre of the round‑table discussion as tensions rise during her final episode of The Traitors.
(Image: (Image: BBC/Studio Lambert)

From council worker to TV favourite

Fiona’s off‑screen work stands in stark contrast to her on‑screen persona as the red‑cloaked Secret Traitor — a twist that made her one of the most memorable players of the series.

Her dramatic confrontation with fellow Traitor Rachel Duffy and subsequent banishment drew huge attention, with more than seven million viewers watching the episode.

But Fiona has insisted the show was “just a bit of fun” compared with the real‑life challenges she faced supporting vulnerable people across Swansea.

She is now retiring from the council after working full‑time since she was 16, but says she will continue volunteering in the community, including with Swansea’s growing Men’s Sheds network.

Fiona Hughes seated in an armchair inside the Traitors castle, with bookcases and wood‑panelled walls behind her.
(Image: BBC/Studio Lambert/Euan Cherry)

A brush with police over a ‘burner phone’

Fiona also revealed on the BBC’s Uncloaked aftershow that she was once approached by police after innocently asking a shop for a “burner phone” — having been advised to set up a separate mobile for social media after filming.

The Independent reported that officers later approached her to check the request, leaving the studio audience in stitches when she recounted the mix‑up.

‘You can change somebody’s life by reaching out’

Reflecting on Alice’s story, Fiona told national media she was proud of the young woman’s progress but emphasised that the credit belonged to her.

Fiona Hughes said:

“The lady is very settled now. She has children and is an amazing woman. It’s not my story to tell, but it’s important to remember so many people feel very vulnerable and isolated, but you can change somebody’s life by reaching out.”

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#AliceCaseStudy #Brynmill #BrynmillPark #domesticAbuse #featured #FionaHughes #LocalAreaCoordinator #MenSSheds #SecretTraitor #sexWork #Swansea #SwanseaCouncil #TheTraitors #Uplands

Swansea Bay parks and green spaces recognised among world’s best with Green Flag awards

Keep Wales Tidy has confirmed that Wales now flies more Green Flag Community Awards than any other country worldwide, with a record-breaking 315 sites recognised this year — including 223 community spaces.

Among the winners are six of Swansea’s main parks, including Clyne Gardens, Singleton Botanical Gardens, Brynmill Park, Parc Llewelyn, Cwmdonkin Park and Victoria Park. All are managed by Swansea Council and welcome thousands of visitors annually.

Robert Francis-Davies, Cabinet Member for Investment, Regeneration and Tourism, said: “Our city is blessed with some beautiful parks which we are proud of and work hard to maintain. They all provide a space where families and visitors can relax, have fun and enjoy the outdoors. I’m thrilled that these locations have been recognised on a national level.”

Victoria Park next to Swansea’s Patti Pavilion
(Image: Swansea Council)Singleton Park’s Botanical Gardens
(Image: Swansea Council)

Additional Green Flag Awards have been given to Swansea University Singleton Campus, Penllergare Valley Woods, and Mount Pleasant Hospital, managed by Coastal Housing Group.

Thirteen community-based gardens and green spaces in Swansea also received Green Flag Community Awards, including Friends of Coed Gwilym Park, Pontlliw Park, Swansea Canal, Mayhill Washing Lake & Community Food Garden, Swansea Community Farm and Coedbach Park.

Cllr Francis-Davies added: “It’s great to see a large number of community gardens get recognition for what they offer residents. This is largely down to community groups and volunteers, who take it upon themselves to look after these green spaces and make sure that wherever you live in Swansea, there is certain to be somewhere nearby that families can visit.”

In Neath Port Talbot, a wide range of parks and gardens have also achieved Green Flag status, including Gnoll Estate Country Park, Margam Country Park, Talbot Memorial Park, Victoria Gardens, and Swansea University Bay Campus Grounds.

Community Awards were also given to Amman Valley Trotting Club, Cilybebyll Community Growers, Craig Gwladus Country Park, The Friends and Neighbours Centre, Gardd y Pobl, Sandfields Community Garden, Cwmafan Community Orchard, Glantawe Riverside Park, Vivian Park Nature Garden, and The Lane Community Garden.

A Neath Port Talbot Council spokesperson said: “These awards signify parks and community green spaces which have met very high standards and they represent a reward for outstanding environmental and gardening efforts and the maintenance of excellent visitor facilities. These are awards are due to a great team effort from our dedicated staff and from many hard working, much appreciated volunteers from our local communities.”

Margam Green Flag Award 2025
(Image: Neath Port Talbot Council)Gnoll’s Green Flag Award for 2025
(Image: Neath Port Talbot Council)

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Owen Derbyshire, Chief Executive of Keep Wales Tidy, said: “We’re thrilled that green spaces managed by Swansea Council and Neath Port Talbot County Borough Council have once again achieved the prestigious Green Flag status — a true testament to the dedication and hard work of the many staff and volunteers who care for them.”

The Green Flag Award is delivered in Wales by Keep Wales Tidy and supported by Welsh Government. Sites are judged against eight strict criteria, including biodiversity, cleanliness, environmental management and community involvement.

Deputy First Minister Huw Irranca-Davies, who holds responsibility for Climate Change, said: “I am very proud that Wales continues to lead the world in community-awarded green flag sites. Our local green spaces play a vital role in connecting us to nature, supporting biodiversity and providing opportunities for healthy recreation.”

A full list of Green Flag and Green Flag Community Award winners for 2025/26 can be found on the Keep Wales Tidy website.

#AmmanValleyTrottingClub #BrynmillPark #CilybebyllCommunityGrowers #ClyneGardens #CoedGwilymPark #CoedbachPark #CraigGwladusCountryPark #CwmafanCommunityOrchard #CwmdonkinPark #GarddYPobl #GlantaweRiversidePark #GnollEstateCountryPark #GreenFlag #HuwIrrancaDaviesMS #KeepWalesTidy #MargamCountryPark #MayhillWashingLakeCommunityFoodGarden #Neath #NeathPortTalbot #NeathPortTalbotCouncil #ParcLlewelyn #Parks #PenllergareValleyWoods #PontlliwPark #PortTalbot #SandfieldsCommunityGarden #SingletonBotanicalGardens #Swansea #SwanseaCanal #SwanseaCommunityFarm #SwanseaCouncil #TalbotMemorialPark #TheFriendsAndNeighboursCentre #TheLaneCommunityGarden #VictoriaGardens #VictoriaPark #VivianParkNatureGarden

Duck & Dough café, which is close to the entrance to Brynmill Park, has become a welcoming gathering place for local people. 

To seal its place in peoples’ memories, there’s a huge mural of flying ducks on the new-look building. 

The building, owned by Swansea-based property developer Peter Loosmore is being operated as a café and community hub by proprietor Mr Freitas. Upstairs, there’s new residential accommodation.

The transformation was supported through Swansea Council’s Transforming County Anchor Placemaking Grant which is funded by the UK Government through its Shared Prosperity Fund. 

The support provides a co-ordinated package of grant funding opportunities, available across the whole county of Swansea, including for areas outside the city centre.  

Peter Loosmore speaking about the new business said:

“We considered converting the entire building into residential space – but losing the commercial space didn’t feel right for this location.

“We thought there’d be demand for a cafe, given the high residential and student population nearby.” 

Thanks to the support of the council’s placemaking team, the development retained its community-focused vision. 

Mr Loosmore praised the team’s assistance throughout the process, particularly in helping to preserve the character of the building. 

“Our proposals for a new shopfront and full upgrade of the space were well received. We’ve retained the character of the doorway while modernising the overall look.” 

The new Marlborough Road commercial space found its ideal tenant in Duck & Dough, a Swansea-based bakery and coffee shop owned by Mr Freitas, who lives nearby. Mr Freitas specialises in making Portuguese-style pastel de natas and serving coffee and other drinks. 

Max Freitas, talking about how his new venture came about said:

“I’m delighted to have taken this opportunity to run a new business that’s bringing pleasure – and a warm welcome – to local people.

“I started off by working with a few coffee shops around Swansea, like Mumbles Coffee, Sloth, Storm In A Teacup selling pastel de natas, and through working with these guys, it gave me the base to say to myself, one day I would like to do something.

“I was living in Uplands, and I used to teach martial arts at Swansea University, and one of the members lived on this road. Through that I saw the building, and thought, one day that could be a good place to open a shop. The idea was getting a place where the community in this area could come.

“We decided to paint a duck mural, as a reminder for everyone of the ducks nearby in Brynmill Park. That was the link. It’s a beautiful piece of work and has had a nice impact among the community.

“Some neighbours have already mentioned that when they were kids, they remember coming to an old bakery here.

“I would like to say a massive thankyou to the community because the support from everyone has been amazing, and I’m very, very pleased with that.

“We will be having nice coffees, bakes, pastries, sandwiches, probably pizza, something small, a few Brazilian things on the menu, and overnight oats that students can just grab and go, because there are around 3,000 students living in the area.”

Mr Loosmore described the match as ‘perfect’ for the community, noting that supporting local businesses was a key priority in the project. 

“Max’s passion for homemade bakes and coffee aligns perfectly with what we wanted for this space – a local business that serves the community.”

Mr Loosmore also highlighted the unique and creative touch added to the property’s exterior. His wife, Natalie came up with the idea of incorporating duck motifs, inspired by family visits to Brynmill Park. 

The concept was brought to life by Swansea-based Fresh Creative, and the result has been a hit with locals. 

“The feedback about the new shopfront, the ducks and the overall transformation has been overwhelmingly positive. 

“Max even named the shop Duck & Dough in honour of the design.” 

Robert Francis-Davies, the council’s cabinet member for investment, regeneration and tourism, said

The Brynmill project was a perfect example of how our Transforming County Anchor placemaking grant can make a difference in city communities. 

“It stands as a testament to the positive impact of grants like these. It’s not just city centre schemes that can benefit. 

“This development shows how even small projects can make a big difference to the local community.” 

Duck & Dough is now open and serving the local community, marking another success in Swansea’s ongoing efforts to revitalize its town spaces and support local businesses. 

It can be found at 37 Marlborough Road in Brynmill, Swansea.

[Lead image: Swansea Council]

https://swanseabaynews.com/2024/11/03/the-dramatic-transformation-of-a-boarded-up-former-electrical-shop-near-one-of-swanseas-best-loved-parks-that-is-turning-heads/

#BrynmillPark #CountyAnchorPlacemakingGrant #DuckDoughCafé #GovernmentSharedProsperityFund #SwanseaCouncil

The dramatic transformation of a boarded-up former electrical shop near one of Swansea’s best-loved parks that is turning heads. 

Max Freitas, who specialises in making pastel de natas, decided to open a cafe of his own, with a special tribute to nearby Brynmill Park and its ducks.

Swansea Bay News