Port Talbot crowned Wales’ AI capital as £2.1m boost aims to supercharge Welsh businesses
Efficiency analysts at Ailsa say Port Talbot residents are now searching for AI terms more than anywhere else in the country, with monthly queries soaring from around 36,880 in 2024 to more than 227,000 in 2025. That’s a staggering 516% surge.
Maesteg came second with a 429% rise, followed by Llanelli, Wrexham and Carmarthen. Swansea, Neath and Bridgend saw smaller increases but still recorded sharp growth as AI interest swept across Wales.
Ailsa says Wales has seen the biggest rise in AI searches of any UK nation, jumping 310% year‑on‑year.
AI search growth across Wales
Location
% rise
Port Talbot
516%
Maesteg
429%
Llanelli
411%
Wrexham
390%
Carmarthen
329%
Bridgend
237%
Cardiff
236%
Neath
231%
Swansea
228%
Bangor
182%
Source: Ailsa efficiency analysis of AI‑related search terms, 2024–2025.
‘Every prompt has a carbon footprint’
Kane Taylor, energy efficiency expert at Ailsa, said the boom in AI use was exciting but warned that the environmental impact of constant prompting was being overlooked.
Kane Taylor said:
“AI is an incredible tool, but every query, every prompt and every reply comes with an environmental footprint we can’t ignore.”
He said AI queries can use up to ten times more energy than a standard browser search, adding that even typing “thank you” to a chatbot triggers another energy‑hungry response.
Taylor said the industry should look at limiting repeated queries and reusing highly rated answers to cut unnecessary processing.
£2.1m to help Welsh firms embrace AI
The surge in public interest comes as the Welsh Government announces £2.1m to help small and medium‑sized businesses adopt AI responsibly and effectively.
Ministers say the funding will help firms boost productivity, improve digital skills and stay competitive as artificial intelligence becomes central to modern business.
Business Wales will receive £600,000 to run an AI awareness and adoption programme, while £500,000 will support tourism and events companies through a new AI Pollination Project with the Hartree Centre Cardiff Hub and Cardiff University’s Digital Transformation Innovation Institute.
Workshops will offer up to 1,000 tourism businesses hands‑on AI training for digital marketing and content creation.
A further £1m will expand the Flexible Skills Programme, allowing employers to access AI training at just 25% of the usual cost.
Swansea firm already using AI to power global growth
One Swansea business is already proving how powerful AI can be when it’s put to work on the shop floor.
Something Different Wholesale — a giftware company with a turnover of £11 million, 75 staff and more than 12,000 active B2B customers worldwide — has woven artificial intelligence into almost every corner of its operation. The firm uses AI to crunch huge amounts of product and market data, helping it spot trends earlier and make smarter decisions about what customers want.
The company says AI is also taking over time‑consuming admin tasks, freeing staff to focus on creative and specialist work that adds more value. Customer service is being enhanced too, with AI helping the team respond faster and more accurately to enquiries from across the globe.
The Swansea‑based business is now preparing to launch a new international website, using AI to automatically translate its pages into multiple languages so it can reach customers in new markets without the usual delays or costs.
Founder Jane Wallace‑Jones said the technology is moving so quickly that many small businesses risk being left behind unless they get support to adopt it.
Jane Wallace‑Jones said:
“Artificial intelligence is advancing at a rapid pace and businesses that successfully adopt AI and integrate it into their processes will gain a significant competitive advantage.
“Many SMEs lack the in‑house expertise needed to utilise the latest technologies effectively. This Welsh Government funding presents a valuable opportunity for Welsh businesses like ours to access high‑quality AI training and improve productivity.”
She said the investment would help boost innovation, growth and future employment opportunities across Wales.
‘AI is transforming the business sector’
Cabinet Secretary for Economy, Energy and Planning Rebecca Evans said the investment would help Welsh businesses prepare for the future.
Rebecca Evans said:
“AI is transforming the business sector, improving productivity and driving change. This programme will help SMEs across Wales optimise the potential of emerging AI technologies in responsible and ambitious ways.”
Skills Minister Jack Sargeant said the funding would help bridge digital skills gaps and support inclusive growth across Wales.
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