Oh boy, Google. You really should be able to afford a German human translator...

Just sent this to a German client for info. Google Search Console is a useful tool, but it's not making a great impression in this help manual.

(See ALT text for more info.)

#GoogleSearchConsole #SEO #xl8 #Translator #ContentWriter #Copywriter #EnglishGerman

Yesterday, I turned down a fairly lucrative job offer. No way will I write German prompts for AI tools!

Fun fact: the agency emphasised that people working on this job would NOT be allowed to use AI writing tools themselves. Wonder why! /s

#xl8 #Writing #AI #AITools #EnoughAlready #German #Translator #EnglishGerman

This UK-German Connection programme for schools looks great.

https://ukgermanconnection.org/pp/funding/

#Germany #UK #UKGermanConnection #SchoolFunding #EnglishGerman #SchoolExchanges #xl8

This week, I turned down two freelance job offers: one from a gas company, one from a fast fashion business. Having scruples isn't lucrative, sadly.

#Freelancing #Ethics #xl8 #Translator #SEOContentWriter #EnglishGerman #GermanEnglish

Would you call an electrician and tell him it's a "simple" job?

Unless we are fellow electricians, we probably won't know how complex a task it might be.

This ad by a major book publishing company only suggests one thing to me: they *think* translations should be quick and easy, and therefore, they'll pay very little. 🚩

Am I too cynical? Maybe… but probably not.

#xl8 #translator #GermanEnglish #EnglishGerman #publishing #translation

“If I’m selling to you, I speak your language.

If I’m buying, dann müssen Sie Deutsch sprechen.”

— Willy Brandt (former German Chancellor)

#xl8 #MarketingTranslations #HumanTranslations #Translator #EnglishGerman #GermanEnglish

What's the best CPD course you've taken? Looking for inspiration. 🙂

#xl8 #ContentWriter #Writing #SocialMediaMarketing #CPD #Courses #Translator #EnglishGerman #GermanEnglish

Translations shouldn't be an afterthought.

Businesses invest lots of time and money to get their original website and marketing resources right.

Why not do the same for other target languages and audiences?

https://media.giphy.com/media/v1.Y2lkPTc5MGI3NjExNTN2dWllNGVvYXNsdG5vOXU1NWF4cTh5NDVqOG85M2x2ZGNpZnl6aSZlcD12MV9pbnRlcm5hbF9naWZfYnlfaWQmY3Q9Zw/xT9KVf6jXxgEXNYyaY/giphy.gif

#xl8 #l10n #planning #ProjectManagement #translator #EnglishGerman #Translations #MarketingTranslation

Our language reflects our culture: one size doesn't fit all in translation or content writing.

What works in the UK may fail in Germany, and vice versa.

We're not as different as you may think, but also not as similar as AI tools may lead you to believe.

So…invest in humans.

#GoodContentMatters #xl8 #Translator #l10n #ContentWriting #Translators #EnglishGerman #GermanEnglish #German #English

Based in the UK? Would you also like to watch some free German films or TV series online? Then I have a few good options for you:

1. Onlihe: https://goethe.de/en/kul/bib/fio.html

Offered by the Goethe Institut. Some come with English subtitles if your friends/family need them.

2. ARD Mediathek: https://ardmediathek.de (no English subtitles)

Enjoy!

#xl8 #German #GermanFilm #GermanFilms #onlihe #mediathek #Translator #ContentWriter #Bilingual #EnglishGerman #GermanTV