In recent years the shine of #DesignThinking has been wearing off. Critics have argued that its #ShortTerm focus on novel and naive #ideas has resulted in unrealistic and ungrounded recommendations. It has reinforced existing #inequities rather than challenging them. Years in #InnovationTheater — checking a series of boxes without implementing meaningful shifts—had become endemic in corporate settings.

https://www.technologyreview.com/2023/02/09/1067821/design-thinking-retrospective-what-went-wrong/

#DecisionMaking #BusinessStakeholders #DEI via @technologyreview

In this post, I make the case that #JobsToBeDone work as a great “exchange” currency to facilitate #strategy discussions around #value between #designers, #BusinessStakeholders, and #technology people, sharing some lessons I’ve learned on how to use the methodology to engage the #stakeholders and influence #BusinessDecisions that drive #ProductVision forward.

https://www.designative.info/2022/02/06/bringing-business-impact-and-user-needs-together-with-jobs-to-be-done-jtbd/

#ClaytonChristensen #ContextualInquiry #DesignDecisions #DesignStrategy #JTBD #UserResearch #ProductManagement