In this post, I make the case that #JobsToBeDone work as a great “exchange” currency to facilitate #strategy discussions around #value between #designers, #BusinessStakeholders, and #technology people, sharing some lessons I’ve learned on how to use the methodology to engage the #stakeholders and influence #BusinessDecisions that drive #ProductVision forward.

https://www.designative.info/2022/02/06/bringing-business-impact-and-user-needs-together-with-jobs-to-be-done-jtbd/

#ClaytonChristensen #ContextualInquiry #DesignDecisions #DesignStrategy #JTBD #UserResearch #ProductManagement