eicker.Marketing ⌘ StrategyAug 11
In the age of #AI, #PR is crucial as #AIpoweredsearches, which are becoming more commercially relevant, influence #brandperception. #Brands must optimize content for #AIchatbots, considering their unique personalities and the diverse sources they draw from. A strong #PRstrategy, including #mediarelations and leveraging credible sources, is essential to shape a brand’s #AIrepresentation and increase chances of being recommended. https://www.thedrum.com/opinion/2025/08/07/the-age-ai-pr-matters-more-ever?eicker.marketing #performance #marketing #analytics
In the age of AI, PR matters more than ever

How do you optimize your brand to appear favorably in AI results? Branwell Johnson of Propeller Group explains why the old truths of PR still hold true.

The Drum
PPC LandDec 20, 2024
New study reveals brain processes AI-generated ads differently than traditional content: Research shows consumers' brains detect AI-generated advertising content even when visually convincing, impacting brand perception. https://ppc.land/new-study-reveals-brain-processes-ai-generated-ads-differently-than-traditional-content/?utm_source=dlvr.it&utm_medium=mastodon #AIMarketing #AdvertisingTrends #ConsumerBehavior #DigitalMarketing #BrandPerception
New study reveals brain processes AI-generated ads differently than traditional content

Research shows consumers' brains detect AI-generated advertising content even when visually convincing, impacting brand perception.

PPC Land
PPC LandDec 15, 2024
New study reveals brain processes AI-generated ads differently than traditional content: Research shows consumers' brains detect AI-generated advertising content even when visually convincing, impacting brand perception. https://ppc.land/new-study-reveals-brain-processes-ai-generated-ads-differently-than-traditional-content/?utm_source=dlvr.it&utm_medium=mastodon #DigitalMarketing #AIAdvertising #ConsumerBehavior #BrandPerception #MarketingResearch
New study reveals brain processes AI-generated ads differently than traditional content

Research shows consumers' brains detect AI-generated advertising content even when visually convincing, impacting brand perception.

PPC Land
Itamar MedeirosAug 27, 2023

According to a survey of 5,000 #Tesla Model 3 owners, the top reason that they are selling their #cars and switching to a different brand is due to their issues with Tesla co-founder and CEO #ElonMusk, Electrek reported.

Over 21% of people surveyed listed “disapproval of Elon Musk” as their top reason for walking away from Tesla. However, an additional 17.8% listed “unhappy with Tesla’s #BrandPerception” as their top reason. https://flip.it/c8TW8f #branding #AutomobileIndustry #CarIndustry

New survey reveals the top reason Tesla owners are selling their vehicles: 'A perfect example of the damage to the brand'

According to a Tesla owner survey, there's a major reason drivers are getting rid of their cars.

The Cool Down
gtbarryDec 21, 2022

Tesla is on the way to becoming the MyPillow of cars

Several surveys show the once darling Tesla has slipped into the realm of negative brand perception. It would appear that Elon Musk's antics since his purchase of Twitter have also caused people to sour on his other brands.

#MyPillow #tesla #twitter #branding #brand #brandperception #musk #elonmusk #automotive #auto #cars #marketing

https://boingboing.net/2022/12/12/tesla-is-on-the-way-to-becoming-the-mypillow-of-cars.html

Tesla is on the way to becoming the MyPillow of cars | Boing Boing

Several surveys show the once darling Tesla has slipped into the realm of negative brand perception. It would appear that Elon Musk’s antics since his purchase of Twitter have also caused peo…

Boing Boing
Mi Go (teno)Dec 1, 2022

Presented without comment.

#MuskTwitter #Apple #HateSpeech #FreeSpeech #BrandPerception