Stroer Q1 2026: DOOH grows 12% as digital ad market struggles: Stroer reported Q1 2026 revenue of 496 million euros, with digital out-of-home growing 12% and programmatic DOOH up 12.1%, outpacing a flat German ad market. https://ppc.land/stroer-q1-2026-dooh-grows-12-as-digital-ad-market-struggles/ #DigitalOutOfHome #DOOH #AdvertisingTrends #ProgrammaticAdvertising #DigitalMarketing

78% of advertisers plan to factor addressable TV into 2026 Upfront deals: Go Addressable survey of 300 U.S. ad professionals shows 78% plan addressable TV in 2026 Upfronts, up from 67%, as DoubleVerify and Mastercard join the group. https://ppc.land/78-of-advertisers-plan-to-factor-addressable-tv-into-2026-upfront-deals/ #AddressableTV #AdvertisingTrends #UpfrontDeals #DigitalMarketing #AdvertisingInsights

FYI: Amazon, Google and Meta are eating the ad market - and the data proves it: Meta description: Guideline data shows four DSPs hold 85% of programmatic spend in Q1 2026, with Amazon nearly doubling its share in 15 months as Trade Desk stagnates globally. https://ppc.land/amazon-google-and-meta-are-eating-the-ad-market-and-the-data-proves-it/ #DigitalMarketing #ProgrammaticAdvertising #AdTech #AdvertisingTrends #DataAnalytics

FYI: UK ad market grew 6.4% - but 2 in 3 pounds went to Google, Meta, and Amazon: The UK ad market grew 6.4% to £46.7bn in 2025, but the headline figure masks a stark shift: two of every three pounds now flows to Google, Meta, and Amazon. https://ppc.land/uk-ad-market-grew-6-4-but-2-in-3-pounds-went-to-google-meta-and-amazon/ #UKAdMarket #DigitalMarketing #AdvertisingTrends #MarketingInsights #GoogleAds

FYI: Infillion tells DSP buyers what questions they are afraid to ask: Infillion MediaMath published a 15-question DSP buyer guide on AI architecture, pricing transparency, data ownership, and identity resolution for programmatic. https://ppc.land/infillion-tells-dsp-buyers-what-questions-they-are-afraid-to-ask/ #DSP #ProgrammaticAds #AIArchitecture #DataOwnership #AdvertisingTrends

ICYMI: 87% of agency pros say the traditional agency model is broken: Basis survey of 213 professionals finds 87% believe the traditional agency model is broken, as AI adoption, layoffs, and in-housing reshape advertising in 2026. https://ppc.land/87-of-agency-pros-say-the-traditional-agency-model-is-broken/ #AgencyModel #AdvertisingTrends #DigitalMarketing #AIinAdvertising #MarketingSurvey

87% of agency pros say the traditional agency model is broken: Basis survey of 213 professionals finds 87% believe the traditional agency model is broken, as AI adoption, layoffs, and in-housing reshape advertising in 2026. https://ppc.land/87-of-agency-pros-say-the-traditional-agency-model-is-broken/ #AgencyModel #AdvertisingTrends #AIinAdvertising #MarketingStrategy #DigitalMarketing

FYI: YouTube's Brandcast 2026: Lincoln Center, $100B paid out, and the TV money chase: YouTube sets May 13 for Brandcast 2026 at Lincoln Center, revealing $100B paid to creators since 2021 and its pitch to capture traditional TV ad budgets. https://ppc.land/youtubes-brandcast-2026-lincoln-center-100b-paid-out-and-the-tv-money-chase/ #YouTube #Brandcast2026 #ContentCreators #DigitalAdvertising #AdvertisingTrends