In the age of #AI, #PR is crucial as #AIpoweredsearches, which are becoming more commercially relevant, influence #brandperception. #Brands must optimize content for #AIchatbots, considering their unique personalities and the diverse sources they draw from. A strong #PRstrategy, including #mediarelations and leveraging credible sources, is essential to shape a brand’s #AIrepresentation and increase chances of being recommended. https://www.thedrum.com/opinion/2025/08/07/the-age-ai-pr-matters-more-ever?eicker.marketing #performance #marketing #analytics