IP address targeting proves 87% inaccurate for household advertising https://ppc.land/ip-address-targeting-proves-87-inaccurate-for-household-advertising/ #Advertising #DigitalMarketing #DataAccuracy #IPTargeting #MarketingResearch

IP address targeting proves 87% inaccurate for household advertising: Study of 1 billion IP addresses reveals only 13% accuracy for household targeting, with data providers agreeing just 6.4% of the time on linkages. https://ppc.land/ip-address-targeting-proves-87-inaccurate-for-household-advertising/ #Advertising #DigitalMarketing #DataAccuracy #IPTargeting #MarketingResearch

Brand marketing shown to drive up to 6x greater long-term sales impact https://ppc.land/brand-marketing-shown-to-drive-up-to-6x-greater-long-term-sales-impact/ #BrandMarketing #SalesImpact #MarketingResearch #ConsumerBehavior #DigitalMarketing

Brand marketing shown to drive up to 6x greater long-term sales impact: New research from TransUnion and MMA Global reveals brand campaigns lift favorability by 24% and drive conversion rates up to 4.7x higher among favorable consumers. https://ppc.land/brand-marketing-shown-to-drive-up-to-6x-greater-long-term-sales-impact/ #BrandMarketing #SalesImpact #MarketingResearch #ConsumerBehavior #DigitalMarketing

New brain study reveals the psychology behind video advertisement liking: Researchers analyzed brain signals during video ad exposure using fMRI data from 113 participants, discovering that emotion and social cognition predict ad preferences. https://ppc.land/new-brain-study-reveals-the-psychology-behind-video-advertisement-liking/ #VideoAdvertising #Neuroscience #Psychology #MarketingResearch #fMRI

New brain study reveals the psychology behind video advertisement liking https://ppc.land/new-brain-study-reveals-the-psychology-behind-video-advertisement-liking/ #VideoAdvertising #Neuroscience #Psychology #MarketingResearch #fMRI

Google research shows ad auction model shift from CPC to user lifetime value https://ppc.land/google-research-shows-ad-auction-model-shift-from-cpc-to-user-lifetime-value/ #DigitalMarketing #AdAuction #CPC #UserEngagement #MarketingResearch

Google research shows ad auction model shift from CPC to user lifetime value: Google researchers and Yale academics unveil framework prioritizing long-term user engagement over highest-bidder wins, signaling major changes ahead for advertisers. https://ppc.land/google-research-shows-ad-auction-model-shift-from-cpc-to-user-lifetime-value/ #DigitalMarketing #AdAuction #CPC #UserEngagement #MarketingResearch

ICYMI: Adobe study reveals consumers abandon brands lacking personalization https://ppc.land/adobe-study-reveals-consumers-abandon-brands-lacking-personalization/ #Personalization #ConsumerBehavior #MarketingResearch #BrandLoyalty #ShortFormContent

ICYMI: Adobe study reveals consumers abandon brands lacking personalization: New research shows 71% reject misleading campaigns while demanding short-form content. https://ppc.land/adobe-study-reveals-consumers-abandon-brands-lacking-personalization/ #Personalization #ConsumerBehavior #MarketingResearch #BrandLoyalty #ShortFormContent