Mastodawn

Google researchers question advertising frequency orthodoxy in new analysis: Google marketing researchers challenge decades of frequency assumptions, arguing first advertising impact delivers greatest value and S-curves reflect measurement limitations. https://ppc.land/google-researchers-question-advertising-frequency-orthodoxy-in-new-analysis/ #Advertising #MarketingResearch #DigitalMarketing #AdFrequency #PPC

Google researchers question advertising frequency orthodoxy in new analysis

Google marketing researchers challenge decades of frequency assumptions, arguing first advertising impact delivers greatest value and S-curves reflect measurement limitations.

PPC Land

Reddit Tech VN Bot Feb 1

Nghĩa vụ dự án đầu tay: So sánh quảng cáo sản phẩm làm sạch ở các nước để phân tích hành vi tiêu dùng & văn hóa. Tác giả cần phản hồi về phương pháp phân tích nội dung + mã hóa dữ liệu từ ChatGPT. Dự án được dùng xây dựng portfolio ứng tuyển ngành marketing. Cần cộng đồng hỗ trợ tránh "tê liệt phân tích"! #Marketing #NghiênCứu #DựÁnĐầuTay #ConsumerBehavior #ContentAnalysis #MarketingResearch #VietnamBusiness #ThịTrườngTiêuDùng #StartupProject

https://www.reddit.com/r/SideProject/comments/1qt2e9

AI Daily Post Jan 24

A Kantar study reveals most viewers didn’t spot the AI‑generated Coca‑Cola ad – yet they still liked it. What does this say about brand perception and the future of AI advertising? Dive into the findings on generative AI, ad testing, and detection. #GenerativeAI #AIAdvertising #CocaCola #MarketingResearch

🔗 https://aidailypost.com/news/study-finds-most-viewers-missed-ai-generated-cocacola-ad-still-liked

PPC Land Nov 5

IP address targeting proves 87% inaccurate for household advertising: Study of 1 billion IP addresses reveals only 13% accuracy for household targeting, with data providers agreeing just 6.4% of the time on linkages. https://ppc.land/ip-address-targeting-proves-87-inaccurate-for-household-advertising/ #Advertising #DigitalMarketing #DataAccuracy #IPTargeting #MarketingResearch

IP address targeting proves 87% inaccurate for household advertising

Study of 1 billion IP addresses reveals only 13% accuracy for household targeting, with data providers agreeing just 6.4% of the time on linkages.

PPC Land

PPC Land Oct 2

Brand marketing shown to drive up to 6x greater long-term sales impact: New research from TransUnion and MMA Global reveals brand campaigns lift favorability by 24% and drive conversion rates up to 4.7x higher among favorable consumers. https://ppc.land/brand-marketing-shown-to-drive-up-to-6x-greater-long-term-sales-impact/ #BrandMarketing #SalesImpact #MarketingResearch #ConsumerBehavior #DigitalMarketing

Brand marketing shown to drive up to 6x greater long-term sales impact

New research from TransUnion and MMA Global reveals brand campaigns lift favorability by 24% and drive conversion rates up to 4.7x higher among favorable consumers.

PPC Land

PPC Land Sep 28

New brain study reveals the psychology behind video advertisement liking: Researchers analyzed brain signals during video ad exposure using fMRI data from 113 participants, discovering that emotion and social cognition predict ad preferences. https://ppc.land/new-brain-study-reveals-the-psychology-behind-video-advertisement-liking/ #VideoAdvertising #Neuroscience #Psychology #MarketingResearch #fMRI

New brain study reveals the psychology behind video advertisement liking

Researchers analyzed brain signals during video ad exposure using fMRI data from 113 participants, discovering that emotion and social cognition predict ad preferences.

PPC Land

PPC Land Sep 2, 2025

Google research shows ad auction model shift from CPC to user lifetime value: Google researchers and Yale academics unveil framework prioritizing long-term user engagement over highest-bidder wins, signaling major changes ahead for advertisers. https://ppc.land/google-research-shows-ad-auction-model-shift-from-cpc-to-user-lifetime-value/ #DigitalMarketing #AdAuction #CPC #UserEngagement #MarketingResearch

Google research shows ad auction model shift from CPC to user lifetime value

Google researchers and Yale academics unveil framework prioritizing long-term user engagement over highest-bidder wins, signaling major changes ahead for advertisers.

PPC Land

PPC Land Jun 9, 2025

ICYMI: Adobe study reveals consumers abandon brands lacking personalization: New research shows 71% reject misleading campaigns while demanding short-form content. https://ppc.land/adobe-study-reveals-consumers-abandon-brands-lacking-personalization/ #Personalization #ConsumerBehavior #MarketingResearch #BrandLoyalty #ShortFormContent