Mastodawn

MiQ study of 53 million households finds the marketing funnel is broken: MiQ's global report on 53 million households finds 87% of consumers switch screens hourly, with 42% saying their path to purchase feels random. https://ppc.land/miq-study-of-53-million-households-finds-the-marketing-funnel-is-broken/ #MarketingStrategy #ConsumerBehavior #DigitalMarketing #MarketingTrends #DataInsights

MiQ study of 53 million households finds the marketing funnel is broken

MiQ's global report on 53 million households finds 87% of consumers switch screens hourly, with 42% saying their path to purchase feels random.

PPC Land

PPC Land 2d ago

FYI: 87% of agency pros say the traditional agency model is broken: Basis survey of 213 professionals finds 87% believe the traditional agency model is broken, as AI adoption, layoffs, and in-housing reshape advertising in 2026. https://ppc.land/87-of-agency-pros-say-the-traditional-agency-model-is-broken/ #AgencyModel #Advertising #AIAdoption #MarketingTrends #InHousing

87% of agency pros say the traditional agency model is broken

Basis survey of 213 professionals finds 87% believe the traditional agency model is broken, as AI adoption, layoffs, and in-housing reshape advertising in 2026.

PPC Land

Hacker News 4d ago

Your favorite brands got worse on purpose

https://www.worseonpurpose.com/p/your-favorite-brands-got-worse-on-purpose

#HackerNews #favoritebrands #brandloyalty #consumerawareness #marketingtrends #corporateethics #brandperception

Authentic Brands Group: The $20B Empire That Makes Nothing

Authentic Brands Group owns Brooks Brothers, Eddie Bauer, Champion, Dockers, Forever 21, Billabong, Sports Illustrated, and 40+ other brands. It makes none of them. Inside the $20B licensing model.

Worse on Purpose

PPC Land Apr 18

FYI: 76% of marketing pros use GenAI daily, but governance lags behind: ProGEO.ai surveyed 112 marketers in March 2026 and found 75.9% use GenAI daily, but only 43.8% of organizations enforce usage policies with technical controls. https://ppc.land/76-of-marketing-pros-use-genai-daily-but-governance-lags-behind/ #GenAI #MarketingTrends #DigitalMarketing #AIGovernance #MarketingInsights

76% of marketing pros use GenAI daily, but governance lags behind

ProGEO.ai surveyed 112 marketers in March 2026 and found 75.9% use GenAI daily, but only 43.8% of organizations enforce usage policies with technical controls.

PPC Land

PPC Land Apr 16

ICYMI: 76% of marketing pros use GenAI daily, but governance lags behind: ProGEO.ai surveyed 112 marketers in March 2026 and found 75.9% use GenAI daily, but only 43.8% of organizations enforce usage policies with technical controls. https://ppc.land/76-of-marketing-pros-use-genai-daily-but-governance-lags-behind/ #GenAI #MarketingTrends #DigitalMarketing #AIinMarketing #MarketingGovernance

76% of marketing pros use GenAI daily, but governance lags behind

ProGEO.ai surveyed 112 marketers in March 2026 and found 75.9% use GenAI daily, but only 43.8% of organizations enforce usage policies with technical controls.

PPC Land

PPC Land Apr 15

76% of marketing pros use GenAI daily, but governance lags behind: ProGEO.ai surveyed 112 marketers in March 2026 and found 75.9% use GenAI daily, but only 43.8% of organizations enforce usage policies with technical controls. https://ppc.land/76-of-marketing-pros-use-genai-daily-but-governance-lags-behind/ #GenAI #DigitalMarketing #MarketingTrends #AIGovernance #DataPrivacy

76% of marketing pros use GenAI daily, but governance lags behind

ProGEO.ai surveyed 112 marketers in March 2026 and found 75.9% use GenAI daily, but only 43.8% of organizations enforce usage policies with technical controls.

PPC Land

PPC Land Apr 13

ICYMI: Google Ads finally collapses enhanced conversions into a single toggle: Google Ads is unifying enhanced conversions for web and leads into a single toggle starting June 2026, accepting data from tags, Data Manager, and APIs at once. https://ppc.land/google-ads-finally-collapses-enhanced-conversions-into-a-single-toggle/ #GoogleAds #DigitalMarketing #PPC #OnlineAdvertising #MarketingTrends

Google Ads finally collapses enhanced conversions into a single toggle

Google Ads is unifying enhanced conversions for web and leads into a single toggle starting June 2026, accepting data from tags, Data Manager, and APIs at once.

PPC Land

Isabel Kurtz Apr 7

Traditional or modern marketing—which works best? Explore the strengths of both approaches and discover how to choose the right strategy to grow your brand and boost ROI.

Hashtags:
#TraditionalMarketing #ModernMarketing #MarketingStrategy #BusinessGrowth #AdvertisingTips #BrandAwareness #MarketingTrends #DigitalMarketing #OfflineMarketing

N-gated Hacker News Apr 1

In today's riveting episode of "Why Tech Bros Love Buzzwords," we dive into an article drowning in the marketing soup of AI jargon. 🤖📈 Spoiler: if you keep reading, you might just unlock the secret to achieving peak corporate speak without actually learning anything of substance. 🎉💼
https://systima.ai/blog/claude-code-leak-compliance-implications #TechBuzzwords #AIJargon #CorporateSpeak #MarketingTrends #DigitalCulture #HackerNews #ngated

What The Claude Code Leak Means for Engineering Teams in Regulated Industries

The leaked codebase reveals engineering practices that should inform how regulated teams assess their AI toolchain dependencies.

Systima

PPC Land Mar 30

FYI: Why your customer decides in seconds now: Google's February 2026 guide reveals how AI collapsed the consumer decision window - with 77% of AI Mode users making faster choices and 75% more confident ones. https://ppc.land/why-your-customer-decides-in-seconds-now/ #AI #ConsumerBehavior #DecisionMaking #MarketingTrends #CustomerExperience

Why your customer decides in seconds now

Google's February 2026 guide reveals how AI collapsed the consumer decision window - with 77% of AI Mode users making faster choices and 75% more confident ones.

PPC Land