Few people have advanced the craft and management of #contentDesign as much as Melanie Seibert. She's been designing content experiences and managing design teams decades. She shares some of her best insights in her new book, "Managing Content Design Teams."
Melanie was one of my earliest guests on this pod. It was great to reconnect and hear her freshest insights. I hope you enjoy the conversation as much as we did.
Users of websites like Amazon, Turo, and Redfin might find AI chatbots “useful when they answer context-specific questions, clarify complex information, and offer tailored guidance that helps users make decisions”
https://www.nngroup.com/articles/site-ai-chatbot/ #contentdesign #AIUX
» In a self-service world, good content design helps users do what they’re trying to do
» A content crit is a constructive, supportive peer review technique
» Poor content design diminishes the value of your product or service to users
#prodmgmt #AIAgents #contentDesign #generativeAI 📖 Read more: https://imanageproducts.com/producthead-content-design-for-humans-and-ai-agents/
Connected content learning sessions for public sector colleagues
I am pleased to be involved in organising a series of learning sessions about connected content and information architecture. This series is available to colleagues working in the public sector. The first sessions are this week.https://duncanstephen.net/connected-content-learning-sessions-for-public-sector-colleagues/
I am pleased to be involved in organising a series of learning sessions about connected content and information architecture. This series is available to colleagues working in the public sector. The first sessions are this week.
Celebrating 200 weeks at Digital Service, Martin advertised a new permanent content designer role. He also handled the paperwork for bringing in a content design freelancer and worked on the user-centred design discipline family.
"Even though our services are aimed at businesses, it’s still individual people that read our content, navigate application forms or contact our experts. They could be business owners, CEOs, accountants, finance directors, department heads, or any other individual within an organisation. And, being real people, there are a whole range of different needs and situations we need to consider when writing for them."
https://design.scotentblog.co.uk/writing-for-people-not-businesses/
As an enterprise agency, our role is to support economic development, and this includes offering support and information to businesses in Scotland. This sometimes results in the misconception that our users are simply ‘businesses’. But that’s not strictly the case. Even though our services are aimed at businesses, it’s still individual people that read our … Continue reading "Writing for people, not businesses"
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