#introduction I am a 🇩🇰 #journalism and #media audience researcher, Phd. I conduct my research with a mix of #psychophysiological measurements and #qualitative methods. Used to be an applied audience researcher at The Danish Broadcasting Corporation. I teach social science methods, courses on audiences and serial formats. Part of @DDC_SDU, Media Research Innovation Centre and Centre for Journalism @SDU. consultancy on streaming friendly storytelling and brain friendly journalism.