Basis and DAX give political buyers exclusive audio for 2026 midterms: Basis integrates with DAX US to give political advertisers exclusive programmatic access to 100M+ listeners, L2 and Experian data for the 2026 U.S. election. https://ppc.land/basis-and-dax-give-political-buyers-exclusive-audio-for-2026-midterms/ #Midterms2026 #PoliticalAdvertising #DAX #ProgrammaticAdvertising #Election2026

ICYMI: Truthset connects validated audiences to UID2 to cut ad waste by 60%: Truthset integrates Data Rated Audiences with Unified ID 2.0, letting media buyers match independently scored segments on The Trade Desk at census scale now. https://ppc.land/truthset-connects-validated-audiences-to-uid2-to-cut-ad-waste-by-60/ #AdTech #DigitalMarketing #DataDriven #ProgrammaticAdvertising #AudienceTargeting

ICYMI: VIOOH brings Canada's biggest DOOH network into programmatic reach: VIOOH and VENDO Media open 550 Canadian digital billboards across 125 markets to programmatic buyers, with 33 screens already enabled for real-time buying. https://ppc.land/viooh-brings-canadas-biggest-dooh-network-into-programmatic-reach/ #ProgrammaticAdvertising #DOOH #DigitalMarketing #Advertising #VIOOH

FYI: Stroer Q1 2026: DOOH grows 12% as digital ad market struggles: Stroer reported Q1 2026 revenue of 496 million euros, with digital out-of-home growing 12% and programmatic DOOH up 12.1%, outpacing a flat German ad market. https://ppc.land/stroer-q1-2026-dooh-grows-12-as-digital-ad-market-struggles/ #DigitalOutOfHome #DOOH #ProgrammaticAdvertising #AdMarket #Stroer

FYI: Nexxen's CTV home screen bet is paying off - Q1 2026 results: Nexxen Q1 2026: CTV home screen, ACR data, and nexAI drive record programmatic revenue of $81.9M - what media buyers need to know about the platform shift. https://ppc.land/nexxens-ctv-home-screen-bet-is-paying-off-q1-2026-results/ #Nexxen #CTV #ProgrammaticAdvertising #MediaBuyers #DigitalMarketing

VIOOH brings Canada's biggest DOOH network into programmatic reach: VIOOH and VENDO Media open 550 Canadian digital billboards across 125 markets to programmatic buyers, with 33 screens already enabled for real-time buying. https://ppc.land/viooh-brings-canadas-biggest-dooh-network-into-programmatic-reach/ #DOOH #ProgrammaticAdvertising #DigitalBillboards #VIOOH #VENDO

ICYMI: illumin embeds Cint brand lift into programmatic campaign setup: illumin and Cint embed real-time brand lift directly in programmatic campaigns, cutting study launch time by 90% and delivering results in minutes, not weeks. https://ppc.land/illumin-embeds-cint-brand-lift-into-programmatic-campaign-setup/ #ProgrammaticAdvertising #BrandLift #DigitalMarketing #MarketingAutomation #PPC

ICYMI: Stroer Q1 2026: DOOH grows 12% as digital ad market struggles: Stroer reported Q1 2026 revenue of 496 million euros, with digital out-of-home growing 12% and programmatic DOOH up 12.1%, outpacing a flat German ad market. https://ppc.land/stroer-q1-2026-dooh-grows-12-as-digital-ad-market-struggles/ #DOOH #DigitalAdvertising #ProgrammaticAdvertising #Stroer #Werbung

ICYMI: Nexxen's CTV home screen bet is paying off - Q1 2026 results: Nexxen Q1 2026: CTV home screen, ACR data, and nexAI drive record programmatic revenue of $81.9M - what media buyers need to know about the platform shift. https://ppc.land/nexxens-ctv-home-screen-bet-is-paying-off-q1-2026-results/ #Nexxen #CTV #ProgrammaticAdvertising #Q12026 #AdTech

ICYMI: Nexxen adds TCL and TiVo to its smart TV home screen ad network: Nexxen TV Home Screen expands to TCL and TiVo Ads, giving buyers programmatic access to native smart TV inventory across North America, the UK, and globally. https://ppc.land/nexxen-adds-tcl-and-tivo-to-its-smart-tv-home-screen-ad-network/ #SmartTV #AdTech #ProgrammaticAdvertising #TCL #TiVo