DAX brings DISQO's measurement tools to every audio campaign: DAX US partners with DISQO on January 6, 2026, to provide accessible brand lift measurement across podcast and streaming audio inventory reaching 108 million listeners. https://ppc.land/dax-brings-disqos-measurement-tools-to-every-audio-campaign/ #DAX #DISQO #PodcastMarketing #AudioMarketing #BrandLift

Uber launches platform-specific attention metric with Adelaide and Kantar: Uber Advertising announces the first custom attention model combining brand lift data with predictive attention measurement for ride and food delivery ads. https://ppc.land/uber-launches-platform-specific-attention-metric-with-adelaide-and-kantar/ #Uber #Advertising #DigitalMarketing #BrandLift #AttentionMetrics

ICYMI: Amazon's brand lift study reveals impact of combined video and display formats: Meta-analysis of 3,000 ad campaigns shows emerging brands achieved 5.3x higher brand awareness through strategic media placement. https://ppc.land/amazons-brand-lift-study-reveals-impact-of-combined-video-and-display-formats/ #BrandLift #Advertising #MarketingStrategy #VideoMarketing #DisplayAds

ICYMI: Amazon's brand lift study reveals impact of combined video and display formats: Meta-analysis of 3,000 ad campaigns shows emerging brands achieved 5.3x higher brand awareness through strategic media placement. https://ppc.land/amazons-brand-lift-study-reveals-impact-of-combined-video-and-display-formats/ #Amazon #BrandLift #Advertising #DigitalMarketing #AdCampaigns

Amazon's brand lift study reveals impact of combined video and display formats: Meta-analysis of 3,000 ad campaigns shows emerging brands achieved 5.3x higher brand awareness through strategic media placement. https://ppc.land/amazons-brand-lift-study-reveals-impact-of-combined-video-and-display-formats/ #Amazon #BrandLift #VideoMarketing #DisplayAds #DigitalMarketing