PPC LandICYMI: Upfront week reshapes TV ad money as OpenAI bolts on custom audiences: Amazon, Disney, Netflix, NBCU and Fox stage 2026 upfronts as OpenAI adds audience targeting, Google rewires Analytics, and CTV fraud climbs 140% year-on-year. https://ppc.land/upfront-week-reshapes-tv-ad-money-as-openai-bolts-on-custom-audiences/ #Upfront2026 #TVAdvertising #OpenAI #AudienceTargeting #GoogleAnalytics
Upfront week reshapes TV ad money as OpenAI bolts on custom audiences: Amazon, Disney, Netflix, NBCU and Fox stage 2026 upfronts as OpenAI adds audience targeting, Google rewires Analytics, and CTV fraud climbs 140% year-on-year. https://ppc.land/upfront-week-reshapes-tv-ad-money-as-openai-bolts-on-custom-audiences/ #TVAdvertising #DigitalMarketing #OpenAI #AudienceTargeting #CTVAdvertising
FYI: Nexxen and ADvolution bring influencer fandom data to political DSP targeting: Nexxen and ADvolution have partnered to make influencer fandom audience segments available inside Nexxen DSP for programmatic political campaign targeting. https://ppc.land/nexxen-and-advolution-bring-influencer-fandom-data-to-political-dsp-targeting/ #InfluencerMarketing #PoliticalCampaigns #DSP #ProgrammaticAdvertising #AudienceTargeting
FYI: Index Cloud, Meta CTV, and synthetic audiences: what ad tech needs to know: ExchangeWire's MadTech Podcast covers Index Cloud containerized DSPs, Meta's CTV ambitions, and News UK's synthetic audience planning tool for advertisers. https://ppc.land/index-cloud-meta-ctv-and-synthetic-audiences-what-ad-tech-needs-to-know/ #AdTech #DigitalMarketing #CTV #Podcast #AudienceTargeting
Nexxen and ADvolution bring influencer fandom data to political DSP targeting: Nexxen and ADvolution have partnered to make influencer fandom audience segments available inside Nexxen DSP for programmatic political campaign targeting. https://ppc.land/nexxen-and-advolution-bring-influencer-fandom-data-to-political-dsp-targeting/ #InfluencerMarketing #PoliticalCampaign #DSP #ProgrammaticAdvertising #AudienceTargeting
YouTube's COPPA deadline hits: what the audience-setting rules really mean: YouTube's COPPA audience classification rules, explained: what the April 22 compliance deadline means for creator ad revenue, targeting, and FTC penalties. https://ppc.land/youtubes-coppa-deadline-hits-what-the-audience-setting-rules-really-mean/ #YouTube #COPPA #AdRevenue #DigitalMarketing #AudienceTargeting
FYI: 651 million tickets: what the 2025 box office really tells marketers: The People Platform's 2025 cinema report shows 651M tickets sold, a 9% rise driven by attendance not price - key data for audience targeting and media planning. https://ppc.land/651-million-tickets-what-the-2025-box-office-really-tells-marketers/ #BoxOffice #CinemaTrends #MovieMarketing #AudienceTargeting #TicketSales
ICYMI: 651 million tickets: what the 2025 box office really tells marketers: The People Platform's 2025 cinema report shows 651M tickets sold, a 9% rise driven by attendance not price - key data for audience targeting and media planning. https://ppc.land/651-million-tickets-what-the-2025-box-office-really-tells-marketers/ #BoxOffice #CinemaReport #AudienceTargeting #MediaPlanning #FilmIndustry
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651 million tickets: what the 2025 box office really tells marketers: The People Platform's 2025 cinema report shows 651M tickets sold, a 9% rise driven by attendance not price - key data for audience targeting and media planning. https://ppc.land/651-million-tickets-what-the-2025-box-office-really-tells-marketers/ #BoxOffice #CinemaTrends #MarketingInsights #AudienceTargeting #MediaPlanning