The audience advertisers can't buy on YouTube: YouTube Premium hits 125 million subscribers who pay to avoid ads—precisely the affluent demographic advertisers want to reach but can no longer target. https://ppc.land/the-audience-advertisers-cant-buy-on-youtube/ #YouTubeAdvertising #YouTubePremium #DigitalMarketing #AudienceTargeting #MarketingStrategies

Adsquare launches Q1 seasonal audiences targeting $18.6 billion spending window: Location intelligence platform releases four high-intent audience segments for Chinese New Year, Valentine's Day, Super Bowl, and Winter Olympics campaigns. https://ppc.land/adsquare-launches-q1-seasonal-audiences-targeting-18-6-billion-spending-window/ #Marketing #Advertising #AudienceTargeting #SeasonalMarketing #DigitalMarketing

Google slashes audience targeting thresholds to 100 users across all networks: Google reduced minimum audience size requirements to 100 active users across Search, Display, and YouTube networks for all segment types, marking a substantial expansion of remarketing accessibility for smaller advertisers. https://ppc.land/google-slashes-audience-targeting-thresholds-to-100-users-across-all-networks/ #GoogleAds #DigitalMarketing #AudienceTargeting #Remarketing #OnlineAdvertising

How retailers are finally solving the audience targeting puzzle: IAB Australia reveals 16 audience segmentation methods retailers must deploy to compete as retail media hits projected $300 billion by 2030 market size. https://ppc.land/how-retailers-are-finally-solving-the-audience-targeting-puzzle/ #RetailMedia #AudienceTargeting #DigitalMarketing #RetailTrends #MarketingStrategy

Channel99 makes B2B audience targeting automatic across LinkedIn and Google: Chris Golec's Channel99 launches one-click audience activation for B2B marketers on December 11, integrating LinkedIn, Google, Microsoft, and Facebook with AI recommendations. https://ppc.land/channel99-makes-b2b-audience-targeting-automatic-across-linkedin-and-google/ #B2BMarketing #AudienceTargeting #DigitalMarketing #LinkedIn #Google

Bombora audiences reach Reddit's 116 million daily users for B2B targeting: Consent-driven B2B audience data expands to Reddit platform through partnership with Bombora, enabling advertisers to activate 19,000 intent-based segments. https://ppc.land/bombora-audiences-reach-reddits-116-million-daily-users-for-b2b-targeting/ #B2BMarketing #RedditAdvertising #AudienceTargeting #DigitalMarketing #IntentData

Google Merchant Center adds audience targeting for Shopping promotions: Google Merchant Center introduced audience targeting options for promotions on November 6, 2025, enabling retailers to segment offers by new customers and location. https://ppc.land/google-merchant-center-adds-audience-targeting-for-shopping-promotions/ #GoogleMerchantCenter #AudienceTargeting #ShoppingPromotions #Ecommerce #DigitalMarketing

DV360 expands audience reporting to ten distinct categories: Display & Video 360 will expand its Audience List Type dimension from three to ten values by year-end, adding Commerce, Lookalike audiences, and eight total categories. https://ppc.land/dv360-expands-audience-reporting-to-ten-distinct-categories/ #DV360 #DigitalMarketing #AudienceTargeting #VideoAdvertising #DisplayAdvertising

Stop targeting everyone. Start targeting the right ones.
Google Ads audiences help you refine who sees your ads — from In-Market buyers to recently married shoppers. Combine keyword + audience layers for precision and better ROI.
#GoogleAds #PPC #DigitalMarketing #AudienceTargeting #GrowthMarketing
Learn how to do it:
👉 https://agrowth.io/blogs/google-ads/google-ads-audience