PPC LandFYI: Netflix 2026 upfront: 250M viewers, AI agents, and 15 new ad markets: Netflix's 2026 upfront reveals 250M ad viewers, AI-driven media buying agents, programmatic pause ads, and expansion to 15 new ad-supported markets in 2027. https://ppc.land/netflix-2026-upfront-250m-viewers-ai-agents-and-15-new-ad-markets/ #Netflix #Upfront2026 #AdMarket #AIAdvertising #MediaBuying
FYI: Stroer Q1 2026: DOOH grows 12% as digital ad market struggles: Stroer reported Q1 2026 revenue of 496 million euros, with digital out-of-home growing 12% and programmatic DOOH up 12.1%, outpacing a flat German ad market. https://ppc.land/stroer-q1-2026-dooh-grows-12-as-digital-ad-market-struggles/ #DigitalOutOfHome #DOOH #ProgrammaticAdvertising #AdMarket #Stroer
FYI: The ad market is two markets, and most forecasts only see one: Ian Whittaker argues the ad market splits into a visible, agency-led layer and a hidden, fast-growing SMB layer that most industry forecasts consistently miss. https://ppc.land/the-ad-market-is-two-markets-and-most-forecasts-only-see-one/ #AdMarket #DigitalAdvertising #SMBMarketing #MarketingTrends #BusinessGrowth
The ad market is two markets, and most forecasts only see one: Ian Whittaker argues the ad market splits into a visible, agency-led layer and a hidden, fast-growing SMB layer that most industry forecasts consistently miss. https://ppc.land/the-ad-market-is-two-markets-and-most-forecasts-only-see-one/ #Advertising #AdMarket #DigitalMarketing #SMBs #MarketingStrategy
Australia's $5.4bn video ad market faces measurement gap, IAB survey finds: IAB Australia's sixth video ad survey maps a $5.4bn market growing at 19.8% while agency buyers flag fragmented measurement as the top barrier to optimisation. https://ppc.land/australias-5-4bn-video-ad-market-faces-measurement-gap-iab-survey-finds/ #Australia #VideoAdvertising #AdMarket #DigitalMarketing #MarketingResearch
TECHiPinterest Q3: Shares fell ~20% after missing EPS ($0.38 vs $0.42) and giving cautious Q4 guidance. Users hit 600M; weak ad spending and tariffs weigh on growth. AI shopping and global reach offer long-term potential.
#Pinterest #Earnings #StockDrop #AdMarket #AI #Tech #TECHi
Read Full Article Here :- https://www.techi.com/pinterest-stock-drop-20-percent/
ICYMI: Bipartisan legislation aims to restructure digital ad market: Congressional bill targets conflicts of interest in $700 billion advertising ecosystem. https://ppc.land/bipartisan-legislation-aims-to-restructure-digital-ad-market/ #DigitalAdvertising #BipartisanLegislation #AdMarket #Congress #AdvertisingEcosystem
Bipartisan legislation aims to restructure digital ad market: Congressional bill targets conflicts of interest in $700 billion advertising ecosystem. https://ppc.land/bipartisan-legislation-aims-to-restructure-digital-ad-market/ #DigitalAdvertising #BipartisanLegislation #AdMarket #CongressionalBill #AdvertisingEcosystem
2015 Google emails revealed in 2024 antitrust case show Ad Market Dominance: Court documents from US v. Google case expose internal data on Google's commanding position in mobile and desktop ad exchanges. https://ppc.land/2015-google-emails-revealed-in-2024-antitrust-case-show-ad-market-dominance/?utm_source=dlvr.it&utm_medium=mastodon #GoogleAntitrust #AdMarket #DigitalAdvertising #TechNews #MobileAds
PUPUWEB Blog🚨 Tension rises in the Google ad trial! The judge slams Google's claim of “fierce competition” from Microsoft and Meta as “highly questionable.” Is this the turning point in the battle for digital dominance? 🔍⚖️ #GoogleTrial #TechCompetition #LegalDrama #AdMarket
