FYI: Nexxen bets on unified AI optimization to fix CTV's measurement gap: Nexxen DSP today unveiled a full-funnel AI performance suite combining in-flight optimization, ghost bidding incrementality, and nexAI algorithms to connect CTV exposure to conversions. https://ppc.land/nexxen-bets-on-unified-ai-optimization-to-fix-ctvs-measurement-gap/ #Nexxen #AIOptimization #CTV #DigitalMarketing #PerformanceMarketing

Nexxen licenses ACR audience segments to Yahoo DSP in three markets: Nexxen announced on October 16 it has licensed automatic content recognition audience segments to Yahoo DSP in the U.S., U.K., and Germany for cross-platform targeting. https://ppc.land/nexxen-licenses-acr-audience-segments-to-yahoo-dsp-in-three-markets/ #DigitalMarketing #AudienceSegmentation #YahooDSP #Nexxen #ACR

Nexxen renews partnership with VIDAA for North American CTV expansion: Nexxen expands VIDAA partnership with $35M investment, securing exclusive North American ad monetization rights through 2029 while focusing on growing the Connected TV platform's market presence. https://ppc.land/nexxen-renews-partnership-with-vidaa-for-north-american-ctv-expansion/ #Nexxen #VIDAA #CTV #AdMonetization #Partnership