PPC LandFYI: Nexxen's CTV home screen bet is paying off - Q1 2026 results: Nexxen Q1 2026: CTV home screen, ACR data, and nexAI drive record programmatic revenue of $81.9M - what media buyers need to know about the platform shift. https://ppc.land/nexxens-ctv-home-screen-bet-is-paying-off-q1-2026-results/ #Nexxen #CTV #ProgrammaticAdvertising #MediaBuyers #DigitalMarketing
ICYMI: Nexxen's CTV home screen bet is paying off - Q1 2026 results: Nexxen Q1 2026: CTV home screen, ACR data, and nexAI drive record programmatic revenue of $81.9M - what media buyers need to know about the platform shift. https://ppc.land/nexxens-ctv-home-screen-bet-is-paying-off-q1-2026-results/ #Nexxen #CTV #ProgrammaticAdvertising #Q12026 #AdTech
Nexxen's CTV home screen bet is paying off - Q1 2026 results: Nexxen Q1 2026: CTV home screen, ACR data, and nexAI drive record programmatic revenue of $81.9M - what media buyers need to know about the platform shift. https://ppc.land/nexxens-ctv-home-screen-bet-is-paying-off-q1-2026-results/ #Nexxen #CTV #ProgrammaticAdvertising #DigitalMarketing #Advertising
NewsletterTFWorld Cup Viewership Fractures, Ad Strategies Under Scrutiny
Singapore fans watch World Cup 2026 on many screens. Advertisers need new plans as 43% use streaming, up from 2022.
#WorldCup2026, #Singapore, #AdStrategy, #Streaming, #Nexxen
https://newsletter.tf/singapore-world-cup-2026-viewing-habits-ads/
More Singapore fans will stream the 2026 World Cup, with 43% using apps. This is a big jump from 2022, making ad plans harder.
#WorldCup2026, #Singapore, #AdStrategy, #Streaming, #Nexxen
https://newsletter.tf/singapore-world-cup-2026-viewing-habits-ads/
FYI: Nexxen's AI-native DSP UI signals a shift in who controls the machine: Nexxen launched an AI-native DSP interface and expanded its nexAI DSP Assistant on April 6, covering pre-campaign QA, deal diagnostics, and mid-flight optimization. https://ppc.land/nexxens-ai-native-dsp-ui-signals-a-shift-in-who-controls-the-machine/ #Nexxen #AInative #DSP #DigitalMarketing #AdTech
ICYMI: Nexxen's AI-native DSP UI signals a shift in who controls the machine: Nexxen launched an AI-native DSP interface and expanded its nexAI DSP Assistant on April 6, covering pre-campaign QA, deal diagnostics, and mid-flight optimization. https://ppc.land/nexxens-ai-native-dsp-ui-signals-a-shift-in-who-controls-the-machine/ #AI #DSP #MarketingTechnology #AdTech #Nexxen
Online Marketing Strategy ⌘AI and ML are reshaping digital advertising beyond campaign optimisation. A new podcast episode explores under-the-radar uses like audience research and insights that hold potential for both advertisers and publishers. Adtech vendors were early adopters, but the conversation with Nexxen's Karim Rayes reveals what's next for AI in the ad ecosystem. https://martech.org/the-agentic-web-meets-the-digital-ad-ecosystem/ #Marketing #AI #MarTech #Nexxen
AI and machine learning are finding uses in digital advertising beyond the obvious. While adtech vendors have used ML for campaign optimisation for years, audience research and insights are emerging as high-potential applications that receive less attention. A new MarTech podcast episode explores these under-the-radar uses and what the future holds for AI in the ad ecosystem. https://martech.org/the-agentic-web-meets-the-digital-ad-ecosystem/ #Marketing #Strategy #AI #Nexxen
FYI: Nexxen bets on unified AI optimization to fix CTV's measurement gap: Nexxen DSP today unveiled a full-funnel AI performance suite combining in-flight optimization, ghost bidding incrementality, and nexAI algorithms to connect CTV exposure to conversions. https://ppc.land/nexxen-bets-on-unified-ai-optimization-to-fix-ctvs-measurement-gap/ #Nexxen #AIOptimization #CTV #DigitalMarketing #PerformanceMarketing
