I just watched this video from Panda Tower about major doctrinal changes being made by JW leadership (the Governing Body). They have always said that once the Great Tribulation starts, it will be too late to be saved, you won't be allowed to go convert to be a JW at that point. The people who were already Witnesses when it starts will be spared, and everyone else alive at that point will die. Crucially, they also won't be eligible for resurrection, so it's like a true death with no afterlife.
The new teaching is that they may still be able to change their mind, it's not too late! You have to understand how core of a teaching this was in JW theology. As Panda says, "The whole point of being a JW was to be prepared to survive the Great Tribulation. That was the driving force behind everything you did." JWs see themselves as a life raft on a sinking ship, and everything they do is about trying to get people on board before the end comes.
So, why are they doing this? I have two guesses.
One, they want to start saying that the Great Tribulation has started. They have been trying to find the right balance between 'the world is about to end' and 'ok it's actively ending now' and they're feeling pressure to declare endgame. But importantly they don't want recruitment efforts to stop once they announce that. "Still keep trying to bring people back! It's not too late!"
So many families have been torn apart by this teaching. Parents have spent their whole lives believing their disfellowshipped children would be barred from the afterlife by not returning to the church soon enough. A large part of why still-ins fight so hard to claw back folks that left is that they want to save them from this fate. And countless people have faced intense emotional abuse, where their actions towards self-protection are portrayed as selfish and destructive. as in, "How can you leave your kids knowing they won't be able to see you in Paradise. Do you want to die knowing you'll never see them again?"
So I think that may be part of the other reason too - they want to reduce some of the strain this puts on people. I wouldn't be surprised if a lot of people follow a disfellowshipped person out, thinking "If I won't have them with me in Paradise I may as well not bother with being a JW at all". So they are feeling some pressure to soften the stance so that people don't give up (a lot of people are giving up, their retention numbers are really bad).
#exJW #exCult https://youtu.be/Qaz5aft45FI?si=gS-NZnYJVTHQtEuy