YouTube am Smart-TV: Google rollt unüberspringbare 30-Sekunden-Anzeigen weltweit aus
YouTube weitet Video Reach Campaigns mit Non-Skip-Ads auf Connected TV aus. 30-Sekunden-Werbung wird für Smart-TV-Nutzer weltweit zum Standard.
FYI: Ogury brings persona-based targeting to CTV, challenging genre-based buying: Ogury today extended its persona-based advertising to Connected TV, letting brands activate the same audience framework across mobile, desktop and CTV within a single platform.
https://ppc.land/ogury-brings-persona-based-targeting-to-ctv-challenging-genre-based-buying/ #digitalmarketing #adtech #personatargeting #CTV #connectedTV
Ogury brings persona-based targeting to CTV, challenging genre-based buying
Ogury today extended its persona-based advertising to Connected TV, letting brands activate the same audience framework across mobile, desktop and CTV within a single platform.
Ogury brings persona-based targeting to CTV, challenging genre-based buying: Ogury today extended its persona-based advertising to Connected TV, letting brands activate the same audience framework across mobile, desktop and CTV within a single platform.
https://ppc.land/ogury-brings-persona-based-targeting-to-ctv-challenging-genre-based-buying/ #Advertising #CTV #ConnectedTV #DigitalMarketing #PersonaBasedAdvertisingOgury brings persona-based targeting to CTV, challenging genre-based buying
Ogury today extended its persona-based advertising to Connected TV, letting brands activate the same audience framework across mobile, desktop and CTV within a single platform.
Cineverse Acquires Ad Tech Company IndiCue For $22 Million, Stock Pops
Terrifier outfit Cineverse acquired advertising technology company IndiCue, accelerating its evolution into a streaming infrastructure company.
Substack Launches TV App; Creators, Subscribers Decry It As “Veering Away From The Written Word”
Substack, whose text-based subscription platform has reshaped the media business since launching nearly a decade ago, has launched a TV app.
Pinterest acquires tvScientific to expand into connected TV advertising: Pinterest enters definitive agreement to buy CTV platform tvScientific, bringing performance advertising measurement to television screens for first time at scale.
https://ppc.land/pinterest-acquires-tvscientific-to-expand-into-connected-tv-advertising/ #Pinterest #tvScientific #ConnectedTV #Advertising #DigitalMarketing
Pinterest acquires tvScientific to expand into connected TV advertising
Pinterest enters definitive agreement to buy CTV platform tvScientific, bringing performance advertising measurement to television screens for first time at scale.
OpenX launches curated video packages for Latin American advertisers: OpenX introduces specialized connected TV and premium video offerings targeting Mexico, Brazil, and Latin America's rapidly growing digital advertising market.
https://ppc.land/openx-launches-curated-video-packages-for-latin-american-advertisers/ #OpenX #DigitalAdvertising #ConnectedTV #VideoMarketing #LatinAmerica
OpenX launches curated video packages for Latin American advertisers
OpenX introduces specialized connected TV and premium video offerings targeting Mexico, Brazil, and Latin America's rapidly growing digital advertising market.
Lemonlight and AdRoll partner to bridge creative and media workflows: Two advertising technology companies announced integration addressing fragmented video production and campaign execution, particularly for Connected TV advertising.
https://ppc.land/lemonlight-and-adroll-partner-to-bridge-creative-and-media-workflows/ #Advertising #Marketing #VideoProduction #AdTech #ConnectedTV
Lemonlight and AdRoll partner to bridge creative and media workflows
Two advertising technology companies announced integration addressing fragmented video production and campaign execution, particularly for Connected TV advertising.
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