DrumWave: Uma agenda ainda obscura

Startup que tem o Brasil como laboratório de monetização de dados propõe recompensar cidadãos por informações privadas. Mas onde ficará o real lucro? Que relações tem com o rentismo? Usando infraestrutura pública, como fica a soberania?

https://outraspalavras.net/tecnologiaemdisputa/drumwave-uma-agenda-obscura/

FYI: OpenX and TVision bring real-time attention targeting to CTV buyers: OpenX and TVision launched a CTV attention targeting solution on March 11, using predictive scores and pre-bid activation across 231 million monthly unique users. https://ppc.land/openx-and-tvision-bring-real-time-attention-targeting-to-ctv-buyers/ #CTV #AttentionTargeting #DigitalMarketing #Advertising #OpenX

ICYMI: OpenX and TVision bring real-time attention targeting to CTV buyers: OpenX and TVision launched a CTV attention targeting solution on March 11, using predictive scores and pre-bid activation across 231 million monthly unique users. https://ppc.land/openx-and-tvision-bring-real-time-attention-targeting-to-ctv-buyers/ #CTV #Advertising #DigitalMarketing #AttentionTargeting #OpenX

OpenX and TVision bring real-time attention targeting to CTV buyers: OpenX and TVision launched a CTV attention targeting solution on March 11, using predictive scores and pre-bid activation across 231 million monthly unique users. https://ppc.land/openx-and-tvision-bring-real-time-attention-targeting-to-ctv-buyers/ #CTV #DigitalMarketing #Advertising #AttentionTargeting #OpenX

OpenX names Matt Sattel CEO after John Gentry's death from cancer: OpenX Technologies appointed Matt Sattel as CEO on February 5, 2026, following founder John Gentry's death last month after 12-year tenure building independent SSP. https://ppc.land/openx-names-matt-sattel-ceo-after-john-gentrys-death-from-cancer/ #OpenX #MattSattel #JohnGentry #CEO #Leadership

OpenX unveils software suite promising 70% cost reduction: OpenXBuild APIs let advertisers inject custom logic directly into auctions, cutting conversion costs dramatically according to early adopter tvScientific. https://ppc.land/openx-unveils-software-suite-promising-70-cost-reduction/ #OpenX #APIs #Advertising #CostReduction #MarketingTechnology

OpenX integrates Amazon's machine learning to filter low-value impressions: OpenX enhanced its traffic optimization using Amazon Ads' Dynamic Traffic Engine to route higher-quality impressions to Amazon DSP through automated signals. https://ppc.land/openx-integrates-amazons-machine-learning-to-filter-low-value-impressions/ #OpenX #AmazonAds #MachineLearning #TrafficOptimization #DigitalMarketing

OpenX launches curated video packages for Latin American advertisers: OpenX introduces specialized connected TV and premium video offerings targeting Mexico, Brazil, and Latin America's rapidly growing digital advertising market. https://ppc.land/openx-launches-curated-video-packages-for-latin-american-advertisers/ #OpenX #DigitalAdvertising #ConnectedTV #VideoMarketing #LatinAmerica

OpenX enables automated partner discounts to preserve media budgets: OpenX launches automated discount system for 80+ curation and data partners, allowing agencies to reduce technology costs while maintaining spending on working media within OpenXSelect platform. https://ppc.land/openx-enables-automated-partner-discounts-to-preserve-media-budgets/ #OpenX #DigitalMarketing #AdTech #MarketingAutomation #MediaSpend