PPC LandICYMI: Australia's $5.4bn video ad market faces measurement gap, IAB survey finds: IAB Australia's sixth video ad survey maps a $5.4bn market growing at 19.8% while agency buyers flag fragmented measurement as the top barrier to optimisation. https://ppc.land/australias-5-4bn-video-ad-market-faces-measurement-gap-iab-survey-finds/ #Australia #VideoAdvertising #DigitalMarketing #AdTech #MarketingTrends
ICYMI: Magnite Q1 2026: CTV now over half of revenue as streaming bets pay off: Magnite Q1 2026 earnings: CTV contribution ex-TAC rises 30% to $82.3M, crossing 51% of total revenue as streaming programmatic ad spend accelerates sharply. https://ppc.land/magnite-q1-2026-ctv-now-over-half-of-revenue-as-streaming-bets-pay-off/ #Magnite #CTV #Streaming #ProgrammaticAdvertising #AdTech
GTM template fills the gap left by OpenAI's ads pixel launch: A community Google Tag Manager template for the OpenAI Ads Measurement Pixel removes the need for custom HTML to track ChatGPT ads conversions on websites. https://ppc.land/gtm-template-fills-the-gap-left-by-openais-ads-pixel-launch/ #GoogleTagManager #OpenAI #ChatGPT #DigitalMarketing #AdTech
FYI: Media.net bets on Fetch receipt data to fix open web attribution: Media.net integrates Fetch receipt data into open web ad targeting and sell-side measurement across display, video, CTV, and audio, powered by 13M daily scans. https://ppc.land/media-net-bets-on-fetch-receipt-data-to-fix-open-web-attribution/ #MediaNet #AdTech #OpenWeb #DigitalAdvertising #DataDriven
knoppixOpenAI now enables marketing cookies by default for free ChatGPT users, expanding off-platform ad tracking via IDs and cookies.
The policy says chats stay private, but @WIRED found free accounts auto-opted into ad measurement while paid tiers were not. 🔍
🔗 https://www.wired.com/story/openai-enables-cookies-by-default-for-free-chatgpt-users/
#TechNews #OpenAI #ChatGPT #Privacy #Cookies #AdTech #Tracking #FOSS #OpenSource #DataRights #Cybersecurity #AI #ArtificialIntelligence #Transparency #DigitalRights #Infosec #Wired #ID
ICYMI: Google's AI creative push: Veo, text disclaimers, and the DSA countdown: Google's Ads Decoded episode on May 6 covers Veo video generation, text disclaimers, AI Max ad strength, DSA migration, and what changes before September 2026. https://ppc.land/googles-ai-creative-push-veo-text-disclaimers-and-the-dsa-countdown/ #GoogleAI #DigitalMarketing #VideoMarketing #AdTech #AICreativity
signal ≋ dadalo mediaTCF 2.2 vs Google Consent Mode v2 – why it does not protect in this case?
Decoding the GCD Parameter (Google Consent Mode v2)
Chronology of Tracker Activation Without User Consent
28 of 39 evaluable municipal domains tracked users without consent
Technically documented personal data protection violations on 28 out of 39 evaluable domains associated with the City of Łódź ecosystem. Tracking systems activated immediately upon page load before any user consent transmitting data to third parties.
ICYMI: Kargo joins ChatGPT as ad tech partner - what it means for brands: Kargo announced a technology partnership with ChatGPT on May 5, 2026, giving brands access to AI-native ad formats inside OpenAI's conversational platform. https://ppc.land/kargo-joins-chatgpt-as-ad-tech-partner-what-it-means-for-brands/ #Kargo #ChatGPT #AdTech #AIAdvertising #DigitalMarketing
ThePodcastingPodcast Advertising is changing FAST 🎙️ — AI-driven audio buying is disrupting traditional podcast ad models, and marketers aren’t ready for what’s next.
#PodcastAdvertising #AIMarketing #DigitalAdvertising #PodcastIndustry #AudioAds #MarketingTrends #AdTech #ProgrammaticAdvertising #ContentMarketing #BrandStrategy #MediaBuying #TechNews
ICYMI: Pinterest Q1 2026: what the ad platform changes mean for advertisers: Pinterest's Q1 2026 results reveal concrete changes to bidding, creative, measurement, and CTV that affect how advertisers plan and buy on the platform now. https://ppc.land/pinterest-q1-2026-what-the-ad-platform-changes-mean-for-advertisers/ #Pinterest #Advertising #DigitalMarketing #PPC #AdTech
