FYI: Inside ad tech before Cannes: agents, AI search, streaming, and trust: A complete read of ad tech before Cannes Lions 2026: agentic AI buying, the AI search squeeze, streaming TV, retail media, measurement, and new privacy laws. https://ppc.land/inside-ad-tech-before-cannes-agents-ai-search-streaming-and-trust/ #AdTech #CannesLions #AIBuying #StreamingTV #PrivacyLaws

ICYMI: Google tests 'Strongest match' label on Search ads in the US: Google today started a small US experiment adding 'Strongest match' and 'Strong match' labels to Search ads, using existing ad quality and relevance signals. https://ppc.land/google-tests-strongest-match-label-on-search-ads-in-the-us/ #GoogleAds #SearchMarketing #DigitalMarketing #AdTech #PPC

FYI: IAS Quality Connect finally shows publishers what advertisers actually want: IAS launched Quality Connect on June 18, giving publishers near real-time visibility into advertiser brand safety, fraud, and suitability settings in IAS Pulse. https://ppc.land/ias-quality-connect-finally-shows-publishers-what-advertisers-actually-want/ #DigitalMarketing #AdTech #BrandSafety #FraudPrevention #PublisherTools

FYI: PubMatic is now charging publishers for sending too much inventory: PubMatic charges publishers $0.001 CPM for excess inventory after April 16, 2026 policy update, and its IQ team can block domains for persistent overages. https://ppc.land/pubmatic-is-now-charging-publishers-for-sending-too-much-inventory/ #PubMatic #DigitalAdvertising #AdTech #CPM #InventoryManagement

ICYMI: Channel 4 opens VOD inventory to five DSPs in a programmatic first: Channel 4 today added Amazon DSP, FreeWheel, Hawk, PubMatic, and Yahoo DSP as partners, opening UK broadcaster VOD ad inventory to global programmatic buyers. https://ppc.land/channel-4-opens-vod-inventory-to-five-dsps-in-a-programmatic-first/ #Channel4 #VOD #ProgrammaticAdvertising #DigitalMarketing #AdTech

ICYMI: Uber's new unified ad platform merges rides and delivery for the first time: Uber today launches Uber Marketing Manager, a unified self-serve platform across Uber and Uber Eats, plus Creative Studio expansion and a Mastercard tie-up. https://ppc.land/ubers-new-unified-ad-platform-merges-rides-and-delivery-for-the-first-time/ #Uber #UberEats #DigitalMarketing #AdTech #MarketingManager

ICYMI: Inside ad tech before Cannes: agents, AI search, streaming, and trust: A complete read of ad tech before Cannes Lions 2026: agentic AI buying, the AI search squeeze, streaming TV, retail media, measurement, and new privacy laws. https://ppc.land/inside-ad-tech-before-cannes-agents-ai-search-streaming-and-trust/ #AdTech #CannesLions #AI #Streaming #PrivacyLaws

ICYMI: Philo launches pause ads via Magnite, Index Exchange and six SSP partners: Philo this week launched pause ads across all ad-supported channels, available programmatically via Magnite, Index Exchange, Kargo, Nexxen, and other SSP partners. https://ppc.land/philo-launches-pause-ads-via-magnite-index-exchange-and-six-ssp-partners/ #Philo #Advertising #AdTech #ProgrammaticAds #SSP

Channel 4 opens VOD inventory to five DSPs in a programmatic first: Channel 4 today added Amazon DSP, FreeWheel, Hawk, PubMatic, and Yahoo DSP as partners, opening UK broadcaster VOD ad inventory to global programmatic buyers. https://ppc.land/channel-4-opens-vod-inventory-to-five-dsps-in-a-programmatic-first/ #Channel4 #VOD #ProgrammaticAdvertising #DSPs #AdTech

Podcast ads convert at 5.22% - what Magellan AI's Q1 data actually shows: Magellan AI's first-ever Q1 2026 podcast measurement report reveals 2.29% response rate, 9.74% lead conversion, and why video format changes almost everything. https://ppc.land/podcast-ads-convert-at-5-22-what-magellan-ais-q1-data-actually-shows/ #PodcastAds #DigitalMarketing #ContentMarketing #MarketingStrategy #AdTech