PPC LandICYMI: Amazon, Google and Meta are eating the ad market - and the data proves it: Meta description: Guideline data shows four DSPs hold 85% of programmatic spend in Q1 2026, with Amazon nearly doubling its share in 15 months as Trade Desk stagnates globally. https://ppc.land/amazon-google-and-meta-are-eating-the-ad-market-and-the-data-proves-it/ #DigitalMarketing #ProgrammaticAds #AdTech #Advertising #Ecommerce
UID2 oversight gaps: CTV publisher's broken tokens went undetected for months: A CTV publisher passed invalid UID2 tokens for three months. The Trade Desk never flagged the errors, raising questions about UID2 oversight and governance. https://ppc.land/uid2-oversight-gaps-ctv-publishers-broken-tokens-went-undetected-for-months/ #UID2 #CTVPUBLISHER #DigitalMarketing #AdTech #DataGovernance
teaneedzthose who don't worry about ad tracking, deserve their ads and data breaches
when a website asks me to disable my ad blocker, i'm immediately leaving that site and letting them go after that first group
#adtech is the cancer of the internet which most of AI will metastasize with
Amazon, Google and Meta are eating the ad market - and the data proves it: Meta description: Guideline data shows four DSPs hold 85% of programmatic spend in Q1 2026, with Amazon nearly doubling its share in 15 months as Trade Desk stagnates globally. https://ppc.land/amazon-google-and-meta-are-eating-the-ad-market-and-the-data-proves-it/ #DigitalMarketing #ProgrammaticAdvertising #AdTech #Ecommerce #Amazon
FYI: Australia's $5.4bn video ad market faces measurement gap, IAB survey finds: IAB Australia's sixth video ad survey maps a $5.4bn market growing at 19.8% while agency buyers flag fragmented measurement as the top barrier to optimisation. https://ppc.land/australias-5-4bn-video-ad-market-faces-measurement-gap-iab-survey-finds/ #VideoAdvertising #DigitalMarketing #AdTech #MarketGrowth #MeasurementGap
FYI: Viant closes TVision deal, putting real attention data inside the buy: Viant Technology closes its $40M TVision acquisition, embedding second-by-second attention signals directly into CTV campaign planning, buying, and measurement. https://ppc.land/viant-closes-tvision-deal-putting-real-attention-data-inside-the-buy/ #Viant #TVision #CTV #AdTech #DigitalMarketing
FYI: Google's AI creative push: Veo, text disclaimers, and the DSA countdown: Google's Ads Decoded episode on May 6 covers Veo video generation, text disclaimers, AI Max ad strength, DSA migration, and what changes before September 2026. https://ppc.land/googles-ai-creative-push-veo-text-disclaimers-and-the-dsa-countdown/ #GoogleAI #DigitalMarketing #VideoMarketing #AdTech #AIAdvertising
FYI: Criteo hits $1B media spend but retail media losses drag Q1 2026 results: Criteo Q1 2026: media spend crossed $1 billion for the first time, but revenue fell 6% and net income dropped 79% as two retail media client losses hit hard. https://ppc.land/criteo-hits-1b-media-spend-but-retail-media-losses-drag-q1-2026-results/ #Criteo #RetailMedia #MediaSpend #DigitalMarketing #AdTech
FYI: Kargo joins ChatGPT as ad tech partner - what it means for brands: Kargo announced a technology partnership with ChatGPT on May 5, 2026, giving brands access to AI-native ad formats inside OpenAI's conversational platform. https://ppc.land/kargo-joins-chatgpt-as-ad-tech-partner-what-it-means-for-brands/ #Kargo #ChatGPT #AdTech #AIAdvertising #DigitalMarketing
FYI: Pinterest Q1 2026: what the ad platform changes mean for advertisers: Pinterest's Q1 2026 results reveal concrete changes to bidding, creative, measurement, and CTV that affect how advertisers plan and buy on the platform now. https://ppc.land/pinterest-q1-2026-what-the-ad-platform-changes-mean-for-advertisers/ #Pinterest #DigitalMarketing #Advertising #SocialMedia #AdTech
