Tubi Adds 2 Scripted Originals Aimed At Gen Z, Sets Apple Formula 1 Team-Up

Tubi is adding two scripted originals aimed at Gen Z audiences and has set a novel partnership with Apple for Formula 1 altcasts.

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Walmart And Vizio Lift The Curtain On Combined Streaming Ad Strategy

Walmart and Vizio detailed their strategy as a newly unified sales platform during a NewFronts presentation in New York.

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Amazon Raises Price Of Ad-Free Prime Video Plan, Tags “Ultra” Onto Brand Name

Amazon is increasing the price of its ad-free video streaming of, along with rebranding it as Prime Video Ultra.

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Amazon Prime Video Ad-Supported Reach Hits 315M Monthly Viewers

Amazon says advertising on Prime Video now reaches 315 monthly viewers, up from 200 million in April 2024.

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Netflix And Amazon Set Advertising Alliance

Amazon and Netflix have set an advertising partnership, allowing marketers to use Amazon's demand-side platform to access Netflix inventory.

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Netflix Again Sells Out Ads On Christmas Day NFL Games, Closes Upfront With Double Prior Year’s Commitments
#News #Advertising #Netflix #NFL #Streamingadvertising #Upfront

https://deadline.com/2025/08/netflix-again-sells-out-christmas-day-nfl-closes-upfront-advertising-1236486218/

Netflix Again Sells Out Ads On Christmas Day NFL Games, Closes Upfront With Double Prior Year’s Commitments

Netflix said it has closed its U.S. upfront, doubling the prior year's level of commitments by ad buyers and again selling out its two Christmas Day NFL games.

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Class-Action Suit Against Amazon For Putting Ads On Prime Video Dismissed By Federal Judge

A federal judge in Washington state has dismissed a class-action lawsuit against Amazon for putting ads on Prime Video.

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Amazon Ads & Roku Set Landmark Pact Giving Brands Access To 80% Of Connected-TV Households

Amazon Ads and Roku are teaming on a landmark initiative that will give advertisers access to more than 80% of connected-TV households in the U.S.

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Netflix Ad Tier Reaches 94M Monthly Active Users, With Average Engagement Of 41 Hours A Month In U.S.

Netflix's ad-supported tier has reached 94 million monthly active users across the world, up from 70 million last November.

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Samsung TV Plus Says It Is Now The Top FAST Platform, With 700 Channels Streaming In U.S.

Samsung TV Plus says it is now the top provider of free, ad-supported TV (FAST) channels, with nearly 700 channels now streaming in the U.S.

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