Mastodawn

Marketing-Agenturen: Programmatic Bidding, KI-Attribution und Audience-Segmentierung zaehlen als FuE.
https://martinmeng.de/forschungszulage-software-entwicklung
#AdTech #MarTech #Foerderung

Forschungszulage für Software-Entwicklung | Martin Meng

Softwareentwicklung ist förderfähige FuE. Eigene Algorithmen, Frameworks, KI-Modelle und Architekturen können über die Forschungszulage gefördert werden.

Martin Meng

PPC Land 9h ago

ICYMI: pDOOH investment set to surge 44% as programmatic takes over half of campaigns: Programmatic digital out-of-home advertising is projected to feature in 48% of all campaigns within 18 months, with global investment expected to rise 44%, according to VIOOH's 2026 State of the Nation report. https://ppc.land/pdooh-investment-set-to-surge-44-as-programmatic-takes-over-half-of-campaigns/ #pDOOH #ProgrammaticAdvertising #DigitalOutOfHome #MarketingTrends #AdTech

pDOOH investment set to surge 44% as programmatic takes over half of campaigns

Programmatic digital out-of-home advertising is projected to feature in 48% of all campaigns within 18 months, with global investment expected to rise 44%, according to VIOOH's 2026 State of the Nation report.

PPC Land

hbrpgm 16h ago

L'IA Redéfinit la Performance Publicitaire

https://peer.adalta.social/w/hzPaEaTjswU3Eb8gFFCHFZ

L'IA Redéfinit la Performance Publicitaire

PeerTube

hbrpgm 16h ago

The AI-Powered Conversion Paradigm Shift

https://peer.adalta.social/w/hdcYpmYBeqnhuET13bgZ12

The AI-Powered Conversion Paradigm Shift

PeerTube

hbrpgm 16h ago

KI-gesteuerte Werbung revolutioniert Publisher-Erfolg

https://peer.adalta.social/w/dvQnWFtSVhPjG2eWGpF5iS

KI-gesteuerte Werbung revolutioniert Publisher-Erfolg

PeerTube

PPC Land 17h ago

ICYMI: The Times doubled conversions on Reddit with Max campaigns - here's how: The Times used Reddit's AI-powered Max campaigns beta, launched January 5, 2026, to achieve a 2x conversion rate and 26% higher CTR through automated creative optimisation. https://ppc.land/the-times-doubled-conversions-on-reddit-with-max-campaigns-heres-how/ #RedditMarketing #MaxCampaigns #DigitalAdvertising #AdTech #ConversionRate

The Times doubled conversions on Reddit with Max campaigns - here's how

The Times used Reddit's AI-powered Max campaigns beta, launched January 5, 2026, to achieve a 2x conversion rate and 26% higher CTR through automated creative optimisation.

PPC Land

PPC Land 18h ago

DeepIntent's Helix upends healthcare marketing with a HIPAA-ready cloud: DeepIntent launches Helix on March 19, 2026, a healthcare marketing cloud with MCP support covering 3.7M providers and 240M patient lives for HIPAA-compliant campaigns. https://ppc.land/deepintents-helix-upends-healthcare-marketing-with-a-hipaa-ready-cloud/ #HealthcareMarketing #HIPAA #MarketingCloud #DigitalHealth #AdTech

DeepIntent's Helix upends healthcare marketing with a HIPAA-ready cloud

DeepIntent launches Helix on March 19, 2026, a healthcare marketing cloud with MCP support covering 3.7M providers and 240M patient lives for HIPAA-compliant campaigns.

PPC Land

teaneedz 21h ago

"openai has told ad agencies it will expand chatgpt ads to all u.s. users on the free and $8/month go tiers in the coming weeks, according to the information."

is this the collision of two cancers #adtech and #ai ?

Glyn Moody 1d ago

The Government Uses Targeted Advertising to Track Your Location. Here’s What We Need to Do. - https://www.techdirt.com/2026/03/19/the-government-uses-targeted-advertising-to-track-your-location-heres-what-we-need-to-do/ shut down #adtech basically...

The Government Uses Targeted Advertising to Track Your Location. Here’s What We Need to Do.

We’ve all had the unsettling experience of seeing an ad online that reveals just how much advertisers know about our lives. You’re right to be disturbed. Those very same online ad syste…

Techdirt

ThePodcasting 1d ago

Audio ads just became SALES machines 🎧—this new data partnership tracks exactly what listeners buy after hearing your ad 🚀

#AudioAds #PodcastMarketing #DigitalAdvertising #AdTech #RetailMedia #MarketingStrategy #DataDriven #Podcasting #AdInnovation #MarketingTrends