Mastodawn

IAB Tech Lab CEO warns industry chasing 'shiny pennies' in agentic AI: IAB Tech Lab CEO Anthony Katsur warns advertising industry must fix transparency and privacy issues before embracing agentic AI during 2025's hectic pace. https://ppc.land/iab-tech-lab-ceo-warns-industry-chasing-shiny-pennies-in-agentic-ai/ #AI #AdTech #Transparency #Privacy #Marketing

IAB Tech Lab CEO warns industry chasing 'shiny pennies' in agentic AI

IAB Tech Lab CEO Anthony Katsur warns advertising industry must fix transparency and privacy issues before embracing agentic AI during 2025's hectic pace.

PPC Land

buherator 23h ago

Checking my YT history, there are videos again I never even clicked, but I guess this is an easy way to rip off advertisers a bit more.

#AdTech

Reddit Tech VN Bot 2d ago

Công cụ quảng cáo ngữ cảnh giúp nền tảng AI hội thoại tạo doanh thu. [link] [bình luận] #AI #QuảngCáo #Startup #CôngNghệ #SaaS #AdTech #Revenue #ChuyểnĐổiSố

https://www.reddit.com/r/SaaS/comments/1py1gro/an_ad_layer_to_help_conversational_ai_platforms/

PPC Land 2d ago

Why greed, not technology, blocks programmatic advertising reform: Advertising veterans warn new AI protocol ignores fraud risks while major platforms resist adoption that threatens vendor lock-in profits. https://ppc.land/why-greed-not-technology-blocks-programmatic-advertising-reform/ #ProgrammaticAdvertising #AdTech #DigitalMarketing #Technology #FraudPrevention

Why greed, not technology, blocks programmatic advertising reform

Advertising veterans warn new AI protocol ignores fraud risks while major platforms resist adoption that threatens vendor lock-in profits.

PPC Land

PPC Land 2d ago

Adform acquires Splicky: why this DOOH deal reshapes European ad tech: Adform acquires Splicky from Goldbach Group, adding DOOH capabilities and 200 clients to strengthen its position in DACH programmatic markets before December 31 close. https://ppc.land/adform-acquires-splicky-why-this-dooh-deal-reshapes-european-ad-tech/ #Adform #Splicky #DOOH #AdTech #DigitalMarketing

Adform acquires Splicky: why this DOOH deal reshapes European ad tech

Adform acquires Splicky from Goldbach Group, adding DOOH capabilities and 200 clients to strengthen its position in DACH programmatic markets before December 31 close.

PPC Land

PPC Land 2d ago

Google December update wrecks traffic as ChatGPT explores ads: Google's third core update of 2025 devastated Discover traffic for news publishers during peak holiday season, while OpenAI signals advertising ambitions and major ad tech consolidation reshapes the competitive landscape. https://ppc.land/google-december-update-wrecks-traffic-as-chatgpt-explores-ads/ #GoogleUpdate #ChatGPT #AdTech #DigitalMarketing #SEO

Google December update wrecks traffic as ChatGPT explores ads

Google's third core update of 2025 devastated Discover traffic for news publishers during peak holiday season, while OpenAI signals advertising ambitions and major ad tech consolidation reshapes the competitive landscape.

PPC Land

PPC Land 2d ago

Why advertising experts say new AI protocol won't fix programmatic's biggest problem: Industry veterans warn Ad Context Protocol ignores fraud risks that plagued similar standards while major platforms lack incentive to adopt it. https://ppc.land/why-advertising-experts-say-new-ai-protocol-wont-fix-programmatics-biggest-problem/ #Advertising #AI #ProgrammaticAdvertising #DigitalMarketing #AdTech

Why advertising experts say new AI protocol won't fix programmatic's biggest problem

Industry veterans warn Ad Context Protocol ignores fraud risks that plagued similar standards while major platforms lack incentive to adopt it.

PPC Land

ThePodcasting 3d ago

🚀 Programmatic Radio Advertising Just Leveled Up!

New ANA insights show that automation isn’t just for display anymore — programmatic radio & audio ads are now more transparent, efficient, and brand-safe than ever. From reclaiming billions in media value to ensuring 99% of spend runs in low-risk environments, this is a must-read shift for savvy marketers. 💡📈

👉 https://thepodcasting.org/programmatic-radio-advertising-gains-transparency-and-brand-safety-ana-report-shows/

#ProgrammaticAdvertising #RadioAds #BrandSafety #AdTech #MarketingInsights #DigitalMarketing #ANAReport