IAB Tech Lab CEO warns industry chasing 'shiny pennies' in agentic AI: IAB Tech Lab CEO Anthony Katsur warns advertising industry must fix transparency and privacy issues before embracing agentic AI during 2025's hectic pace. https://ppc.land/iab-tech-lab-ceo-warns-industry-chasing-shiny-pennies-in-agentic-ai/ #AI #AdTech #Transparency #Privacy #Marketing
IAB Tech Lab CEO warns industry chasing 'shiny pennies' in agentic AI

IAB Tech Lab CEO Anthony Katsur warns advertising industry must fix transparency and privacy issues before embracing agentic AI during 2025's hectic pace.

PPC Land
Checking my YT history, there are videos again I never even clicked, but I guess this is an easy way to rip off advertisers a bit more.

#AdTech

Công cụ quảng cáo ngữ cảnh giúp nền tảng AI hội thoại tạo doanh thu. [link] [bình luận] #AI #QuảngCáo #Startup #CôngNghệ #SaaS #AdTech #Revenue #ChuyểnĐổiSố

https://www.reddit.com/r/SaaS/comments/1py1gro/an_ad_layer_to_help_conversational_ai_platforms/

Why greed, not technology, blocks programmatic advertising reform: Advertising veterans warn new AI protocol ignores fraud risks while major platforms resist adoption that threatens vendor lock-in profits. https://ppc.land/why-greed-not-technology-blocks-programmatic-advertising-reform/ #ProgrammaticAdvertising #AdTech #DigitalMarketing #Technology #FraudPrevention
Why greed, not technology, blocks programmatic advertising reform

Advertising veterans warn new AI protocol ignores fraud risks while major platforms resist adoption that threatens vendor lock-in profits.

PPC Land
Adform acquires Splicky: why this DOOH deal reshapes European ad tech: Adform acquires Splicky from Goldbach Group, adding DOOH capabilities and 200 clients to strengthen its position in DACH programmatic markets before December 31 close. https://ppc.land/adform-acquires-splicky-why-this-dooh-deal-reshapes-european-ad-tech/ #Adform #Splicky #DOOH #AdTech #DigitalMarketing
Adform acquires Splicky: why this DOOH deal reshapes European ad tech

Adform acquires Splicky from Goldbach Group, adding DOOH capabilities and 200 clients to strengthen its position in DACH programmatic markets before December 31 close.

PPC Land
Google December update wrecks traffic as ChatGPT explores ads: Google's third core update of 2025 devastated Discover traffic for news publishers during peak holiday season, while OpenAI signals advertising ambitions and major ad tech consolidation reshapes the competitive landscape. https://ppc.land/google-december-update-wrecks-traffic-as-chatgpt-explores-ads/ #GoogleUpdate #ChatGPT #AdTech #DigitalMarketing #SEO
Google December update wrecks traffic as ChatGPT explores ads

Google's third core update of 2025 devastated Discover traffic for news publishers during peak holiday season, while OpenAI signals advertising ambitions and major ad tech consolidation reshapes the competitive landscape.

PPC Land
Why advertising experts say new AI protocol won't fix programmatic's biggest problem: Industry veterans warn Ad Context Protocol ignores fraud risks that plagued similar standards while major platforms lack incentive to adopt it. https://ppc.land/why-advertising-experts-say-new-ai-protocol-wont-fix-programmatics-biggest-problem/ #Advertising #AI #ProgrammaticAdvertising #DigitalMarketing #AdTech
Why advertising experts say new AI protocol won't fix programmatic's biggest problem

Industry veterans warn Ad Context Protocol ignores fraud risks that plagued similar standards while major platforms lack incentive to adopt it.

PPC Land

🚀 Programmatic Radio Advertising Just Leveled Up!

New ANA insights show that automation isn’t just for display anymore — programmatic radio & audio ads are now more transparent, efficient, and brand-safe than ever. From reclaiming billions in media value to ensuring 99% of spend runs in low-risk environments, this is a must-read shift for savvy marketers. 💡📈

👉 https://thepodcasting.org/programmatic-radio-advertising-gains-transparency-and-brand-safety-ana-report-shows/

#ProgrammaticAdvertising #RadioAds #BrandSafety #AdTech #MarketingInsights #DigitalMarketing #ANAReport

ORG’s report revealed that we know less about gambling ads than anti-gambling ads on Meta.

In an opaque system that uses tons of personal data to target users, Meta's secrecy puts people at risk of discrimination.

Read more ⬇️

https://www.openrightsgroup.org/press-releases/meta-requires-more-transparency-about-anti-gambling-ads-than-gambling-ads/

#ORG2025 #digitalrights #meta #StopStalkerAds #dataprotection #gdpr #adtech

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Stay up to date with all the latest developments affecting you from URL to IRL.

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