"The stages of enshittification usually involve some sort of devil’s deal.
- In Stage 1, things are good for users: the platform is free, things are easy-to-use, and thus it’s really simple for you and your friends to adopt and become dependent on it.
- In Stage 2, things become bad for consumers, but good for business customers: the platform begins forcing users to do “profitable” things — like show them more adverts by making search results worse — all while making it difficult to migrate to another one, either through locking in your data or the tacit knowledge that moving platforms is hard, and your friends are usually in one place. Businesses sink tons of money into the platform, knowing that users are unlikely to leave, and make good money buying ads against a populace that increasingly stays because it has to as there are no other options.
- In Stage 3, things become bad for consumers and businesses, but good for shareholders: the platforms begin to deteriorate to the point that usability is pushed to the brink, and businesses — who are now dependent on the platform because monopolies have pushed out every alternative platform to advertise or reach consumers — begin to see their product crumble, all in favour of shareholder capital, which only cares about stock value, net income and buybacks.
We have now entered Enshittification Stage 4, where businesses turn on shareholders.
Analysts and investors have become trapped in the same kind of loathsome platform play as consumers and businesses, and face exactly the same kinds of punishment through the devaluation of the stock itself. Where platforms have prioritized profits over the health and happiness of users or business customers, they are now prioritizing stock value over literally anything, and have — through the (...) growth of tech stocks (...) — created a placated and thoroughly whipped investor and analyst sect..."
https://www.wheresyoured.at/the-enshittifinancial-crisis/
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