Amazon's MMM API exits beta and unlocks retail data signals in 14 markets
Amazon's MMM API moved to GA in May 2026, enabling programmatic access to advertising and retail signals across 14 countries for brands running MMM solutions.
Walmart's Scintilla API opens retail data to media partners
Walmart Data Ventures launches Scintilla Media Data Feed, giving agencies and tech partners scalable API access to 500 retail data elements for media planning.
Amazon's MMM API exits beta and unlocks retail data signals in 14 markets
Amazon's MMM API moved to GA in May 2026, enabling programmatic access to advertising and retail signals across 14 countries for brands running MMM solutions.
Amazon's MMM API exits beta and unlocks retail data signals in 14 markets
Amazon's MMM API moved to GA in May 2026, enabling programmatic access to advertising and retail signals across 14 countries for brands running MMM solutions.
Walmart's Scintilla API opens retail data to media partners
Walmart Data Ventures launches Scintilla Media Data Feed, giving agencies and tech partners scalable API access to 500 retail data elements for media planning.
Roku Curate bundles retail purchase data with CTV inventory in one package
Roku launched Roku Curate on April 27, 2026, combining its own platform data with purchase signals from six retail partners into pre-packaged CTV media buys.