FYI: Walmart's Scintilla API opens retail data to media partners: Walmart Data Ventures launches Scintilla Media Data Feed, giving agencies and tech partners scalable API access to 500 retail data elements for media planning. https://ppc.land/walmarts-scintilla-api-opens-retail-data-to-media-partners/ #Walmart #RetailData #MediaPlanning #APIAccess #DataPartners