FYI: Walmart's Scintilla API opens retail data to media partners: Walmart Data Ventures launches Scintilla Media Data Feed, giving agencies and tech partners scalable API access to 500 retail data elements for media planning. https://ppc.land/walmarts-scintilla-api-opens-retail-data-to-media-partners/ #Walmart #RetailData #MediaPlanning #APIAccess #DataPartners

ICYMI: Walmart's Scintilla API opens retail data to media partners: Walmart Data Ventures launches Scintilla Media Data Feed, giving agencies and tech partners scalable API access to 500 retail data elements for media planning. https://ppc.land/walmarts-scintilla-api-opens-retail-data-to-media-partners/ #Walmart #RetailTechnology #DataAPI #MediaPlanning #TechPartners

Walmart's Scintilla API opens retail data to media partners: Walmart Data Ventures launches Scintilla Media Data Feed, giving agencies and tech partners scalable API access to 500 retail data elements for media planning. https://ppc.land/walmarts-scintilla-api-opens-retail-data-to-media-partners/ #Walmart #RetailData #API #DataAnalytics #MediaPlanning

FYI: Nielsen plugs Triton Digital's podcast data into its planning tool: Nielsen integrates Triton Digital's Podcast Metrics Demos+ into Nielsen Media Impact, giving planners podcast audience data inside a cross-media planning tool. https://ppc.land/nielsen-plugs-triton-digitals-podcast-data-into-its-planning-tool/ #Nielsen #PodcastMarketing #DigitalMedia #PodcastMetrics #MediaPlanning

Nielsen plugs Triton Digital's podcast data into its planning tool: Nielsen integrates Triton Digital's Podcast Metrics Demos+ into Nielsen Media Impact, giving planners podcast audience data inside a cross-media planning tool. https://ppc.land/nielsen-plugs-triton-digitals-podcast-data-into-its-planning-tool/ #Nielsen #TritonDigital #PodcastMetrics #Podcasting #MediaPlanning

FYI: xpln.ai and TVision team up to scale CTV attention data across channels: xpln.ai integrates TVision's second-by-second CTV attention data into scalable predictive models for cross-channel campaign optimization and media planning. https://ppc.land/xpln-ai-and-tvision-team-up-to-scale-ctv-attention-data-across-channels/ #CTV #AttentionData #DigitalMarketing #MediaPlanning #CrossChannelMarketing

ICYMI: xpln.ai and TVision team up to scale CTV attention data across channels: xpln.ai integrates TVision's second-by-second CTV attention data into scalable predictive models for cross-channel campaign optimization and media planning. https://ppc.land/xpln-ai-and-tvision-team-up-to-scale-ctv-attention-data-across-channels/ #CTV #AttentionData #MediaPlanning #CampaignOptimization #MarketingTechnology

xpln.ai and TVision team up to scale CTV attention data across channels: xpln.ai integrates TVision's second-by-second CTV attention data into scalable predictive models for cross-channel campaign optimization and media planning. https://ppc.land/xpln-ai-and-tvision-team-up-to-scale-ctv-attention-data-across-channels/ #CTV #MediaPlanning #PredictiveModeling #CrossChannelMarketing #DigitalAdvertising

Basis launches Compass: the DSP that turns a brief into a live campaign in minutes: Basis today launched Compass, an agentic AI tool that converts campaign briefs into omnichannel media plans in minutes, cutting planning time by up to 90%. https://ppc.land/basis-launches-compass-the-dsp-that-turns-a-brief-into-a-live-campaign-in-minutes/ #AI #DigitalMarketing #AdTech #MediaPlanning #CampaignManagement

ICYMI: 651 million tickets: what the 2025 box office really tells marketers: The People Platform's 2025 cinema report shows 651M tickets sold, a 9% rise driven by attendance not price - key data for audience targeting and media planning. https://ppc.land/651-million-tickets-what-the-2025-box-office-really-tells-marketers/ #BoxOffice #CinemaReport #AudienceTargeting #MediaPlanning #FilmIndustry