FYI: Skai claims first agent-native marketing OS amid AI agent rush: Kenshoo Skai unveiled Studio, an agent-native platform with autonomous AI agent squads, plus expanded Celeste, and a new advisory practice at ShopAble May 13. https://ppc.land/skai-claims-first-agent-native-marketing-os-amid-ai-agent-rush/ #Marketing #AI #DigitalMarketing #MarketingTechnology #AdTech

FYI: illumin embeds Cint brand lift into programmatic campaign setup: illumin and Cint embed real-time brand lift directly in programmatic campaigns, cutting study launch time by 90% and delivering results in minutes, not weeks. https://ppc.land/illumin-embeds-cint-brand-lift-into-programmatic-campaign-setup/ #ProgrammaticMarketing #BrandLift #DigitalAdvertising #MarketingTechnology #DataDriven

Google Ads API v24.1 brings direct A/B experiment stats and new test types: Google Ads API v24.1 adds direct experiment statistics and five new test types, covering AI Max, broad match, video, and Performance Max asset optimization. https://ppc.land/google-ads-api-v24-1-brings-direct-a-b-experiment-stats-and-new-test-types/ #GoogleAds #DigitalMarketing #Advertising #PPC #MarketingTechnology

DV360 gets partial SDF uploads - fewer columns, faster changes: Google launched Partial SDF Upload for Display & Video 360, letting advertisers update line items with far fewer than the standard 120-plus columns required. https://ppc.land/dv360-gets-partial-sdf-uploads-fewer-columns-faster-changes/ #DV360 #SDF #DigitalMarketing #GoogleAds #MarketingTechnology

Amazon's MMM API exits beta and unlocks retail data signals in 14 markets: Amazon's MMM API moved to GA in May 2026, enabling programmatic access to advertising and retail signals across 14 countries for brands running MMM solutions. https://ppc.land/amazons-mmm-api-exits-beta-and-unlocks-retail-data-signals-in-14-markets/ #Amazon #MMMDigital #RetailData #ProgrammaticAdvertising #MarketingTechnology

FYI: TripleLift's TL Spark bets on orchestration - not just automation: TripleLift launched TL Spark on April 21, a coordinated intelligence layer unifying supply, creative, audiences, and measurement for outcome-driven programmatic advertising. https://ppc.land/triplelifts-tl-spark-bets-on-orchestration-not-just-automation/ #TripleLift #ProgrammaticAdvertising #MarketingTechnology #AdTech #DigitalMarketing

ICYMI: xpln.ai and TVision team up to scale CTV attention data across channels: xpln.ai integrates TVision's second-by-second CTV attention data into scalable predictive models for cross-channel campaign optimization and media planning. https://ppc.land/xpln-ai-and-tvision-team-up-to-scale-ctv-attention-data-across-channels/ #CTV #AttentionData #MediaPlanning #CampaignOptimization #MarketingTechnology

TripleLift's TL Spark bets on orchestration - not just automation: TripleLift launched TL Spark on April 21, a coordinated intelligence layer unifying supply, creative, audiences, and measurement for outcome-driven programmatic advertising. https://ppc.land/triplelifts-tl-spark-bets-on-orchestration-not-just-automation/ #ProgrammaticAdvertising #MarketingTechnology #DigitalMarketing #AdTech #Automation

ICYMI: Nexxen's AI-native DSP UI signals a shift in who controls the machine: Nexxen launched an AI-native DSP interface and expanded its nexAI DSP Assistant on April 6, covering pre-campaign QA, deal diagnostics, and mid-flight optimization. https://ppc.land/nexxens-ai-native-dsp-ui-signals-a-shift-in-who-controls-the-machine/ #AI #DSP #MarketingTechnology #AdTech #Nexxen

Nexxen's AI-native DSP UI signals a shift in who controls the machine: Nexxen launched an AI-native DSP interface and expanded its nexAI DSP Assistant on April 6, covering pre-campaign QA, deal diagnostics, and mid-flight optimization. https://ppc.land/nexxens-ai-native-dsp-ui-signals-a-shift-in-who-controls-the-machine/ #AI #DSP #DigitalMarketing #MarketingTechnology #Advertising