FYI: illumin embeds Cint brand lift into programmatic campaign setup: illumin and Cint embed real-time brand lift directly in programmatic campaigns, cutting study launch time by 90% and delivering results in minutes, not weeks. https://ppc.land/illumin-embeds-cint-brand-lift-into-programmatic-campaign-setup/ #ProgrammaticMarketing #BrandLift #DigitalAdvertising #MarketingTechnology #DataDriven

RTB House opens programmatic retargeting to small brands with rtb.com: RTB House launches rtb.com on March 4, 2026 - a self-service programmatic platform for SME ecommerce brands using Deep Learning, with no minimum budgets. https://ppc.land/rtb-house-opens-programmatic-retargeting-to-small-brands-with-rtb-com/ #RTBHouse #ProgrammaticMarketing #Retargeting #Ecommerce #DeepLearning

Data governance emerges as critical role for programmatic professionals: Agencies face talent gaps as privacy regulations and AI create demand for specialists understanding campaign execution and data quality frameworks. https://ppc.land/data-governance-emerges-as-critical-role-for-programmatic-professionals/ #DataGovernance #ProgrammaticMarketing #PrivacyRegulations #AIMarketing #DigitalMarketing

The Trade Desk to partially sunset Kokai periodic table interface: The programmatic advertising platform will remove controversial visualization from key sections following months of user resistance and slower-than-expected adoption rates affecting company revenue performance. https://ppc.land/the-trade-desk-to-partially-sunset-kokai-periodic-table-interface/ #TradeDesk #programmaticmarketing #advertising #digitalmarketing #Kokai

VIOOH partners with ELAN Media for Qatar programmatic expansion: VIOOH expands Middle East presence through partnership delivering over 220 digital screens across Qatar's premium shopping and roadside locations. https://ppc.land/viooh-partners-with-elan-media-for-qatar-programmatic-expansion/ #VIOOH #ELANMedia #DigitalAdvertising #ProgrammaticMarketing #Qatar

Vistar expands programmatic DOOH access to Brazil market: Vistar Media has launched digital out-of-home inventory across Brazil through its global demand-side platform, targeting Latin America's largest programmatic DOOH market with over 30,000 screens. https://ppc.land/vistar-expands-programmatic-dooh-access-to-brazil-market/ #ProgrammaticMarketing #DOOH #DigitalAdvertising #OutdoorAdvertising #VistarMedia

VIOOH adds Outernet's premium London inventory to programmatic: Platform integration provides access to 233 million monthly impressions across Europe's largest digital screens. https://ppc.land/viooh-adds-outernets-premium-london-inventory-to-programmatic/ #VIOOH #Outernet #DigitalAdvertising #ProgrammaticMarketing #LondonAdvertising