FYI: Vistar Media's DOOH playbook for back-to-school season's $85B opportunity: Vistar Media lays out a three-part DOOH strategy for back-to-school, as projected sales reach $85.42 billion and 67% of shoppers start buying in early July. https://ppc.land/vistar-medias-dooh-playbook-for-back-to-school-seasons-85b-opportunity/ #VistarMedia #DOOH #BackToSchool #Retail #Advertising

Vistar expands programmatic DOOH access to Brazil market: Vistar Media has launched digital out-of-home inventory across Brazil through its global demand-side platform, targeting Latin America's largest programmatic DOOH market with over 30,000 screens. https://ppc.land/vistar-expands-programmatic-dooh-access-to-brazil-market/ #ProgrammaticMarketing #DOOH #DigitalAdvertising #OutdoorAdvertising #VistarMedia

ICYMI: T-Mobile acquires Vistar Media's DOOH system in strategic $600 million deal: Major acquisition consolidates digital out-of-home content management capabilities with T-Mobile's data infrastructure. https://ppc.land/t-mobile-acquires-vistar-medias-dooh-system-in-strategic-600-million-deal/ #TMobile #VistarMedia #DOOH #DigitalMarketing #Acquisition

ICYMI: T-Mobile acquires Vistar Media's DOOH system in strategic $600 million deal: Major acquisition consolidates digital out-of-home content management capabilities with T-Mobile's data infrastructure. https://ppc.land/t-mobile-acquires-vistar-medias-dooh-system-in-strategic-600-million-deal/ #TMobile #VistarMedia #DOOH #DigitalAdvertising #Acquisition

T-Mobile acquires Vistar Media's DOOH system in strategic $600 million deal: Major acquisition consolidates digital out-of-home content management capabilities with T-Mobile's data infrastructure. https://ppc.land/t-mobile-acquires-vistar-medias-dooh-system-in-strategic-600-million-deal/ #TMobile #VistarMedia #DOOH #DigitalOutOfHome #Acquisition

T-Mobile agrees to acquire Vistar Media, a leader in programmatic digital out-of-home advertising, for $600M in cash. The deal, set to close in Q1, strengthens T-Mobile's ad-tech capabilities. #TMobile #VistarMedia #DigitalAdvertising #AdTech #ProgrammaticAdvertising #TechNews #Q1Deal