AI and machine learning are finding uses in digital advertising beyond the obvious. While adtech vendors have used ML for campaign optimisation for years, audience research and insights are emerging as high-potential applications that receive less attention. A new MarTech podcast episode explores these under-the-radar uses and what the future holds for AI in the ad ecosystem. https://martech.org/the-agentic-web-meets-the-digital-ad-ecosystem/ #Marketing #Strategy #AI #Nexxen