AI and ML are reshaping digital advertising beyond campaign optimisation. A new podcast episode explores under-the-radar uses like audience research and insights that hold potential for both advertisers and publishers. Adtech vendors were early adopters, but the conversation with Nexxen's Karim Rayes reveals what's next for AI in the ad ecosystem. https://martech.org/the-agentic-web-meets-the-digital-ad-ecosystem/ #Marketing #AI #MarTech #Nexxen