Martin Meng | Forschungszulage9h ago
Marketing-Agenturen: Programmatic Bidding, KI-Attribution und Audience-Segmentierung zaehlen als FuE.
https://martinmeng.de/forschungszulage-software-entwicklung
#AdTech #MarTech #Foerderung
Forschungszulage für Software-Entwicklung | Martin Meng

Softwareentwicklung ist förderfähige FuE. Eigene Algorithmen, Frameworks, KI-Modelle und Architekturen können über die Forschungszulage gefördert werden.

Martin Meng
Online Marketing Strategy ⌘20h ago
Email is the only owned or earned channel growing its budget share, now at 7.4% of digital spend. With 65% of programs generating 10x-50x ROI, email delivers rare measurable returns. Yet inbox placement averages just 83%, and avoiding spam folders remains the top challenge for 48% of marketers. https://martech.org/why-email-is-now-identity-and-deliverability-infrastructure/ #Marketing #Strategy #MarTech
Why email is now identity and deliverability infrastructure | MarTech

Here's how email marketing platforms are evolving and what to look for as deliverability, identity and vendor consolidation reshape the market.

MarTech
iwhitelabel.co1d ago

Turn guest Wi-Fi into recurring revenue.

Discover 13+ White Label Wi-Fi Marketing Tools for agencies, MSPs & ISPs:

• Branded captive portals
• Consent tracking (GDPR/CCPA)
• CRM + ad integrations
• Multi-location dashboards
• Presence analytics

Full list:
https://social.iwhitelabel.co/4vp39

WhiteLabel #WiFiMarketing #MSP #SaaS #MarTech #iwhitelabel

Top White Label Wi-Fi Marketing Tools - iwhitelabel.co

Discover white-label Wi-Fi marketing tools. Rebrand captive portals, capture customer data, and automate follow-ups with scalable SaaS solutions.

Online Marketing Strategy ⌘1d ago
HubSpot's February 2026 updates bring AI-powered prospecting tools that detect buying signals and suggest contacts, TikTok integration for social publishing, and enhanced Customer Agent configuration. The platform also introduced upgraded social analytics, a Chrome extension with calling capabilities, and workflow improvements for Pro customers. https://martech.org/15-hubspot-updates-from-february-2026-you-dont-want-to-miss/ #Marketing #Strategy #MarTech #HubSpot
15 HubSpot updates from February 2026 you don’t want to miss | MarTech

The February updates expand AI capabilities, improve campaign attribution and remove several long-standing friction points inside HubSpot.

MarTech
Evan Genest2d ago

Learning a lot about cookies and consent managers today in Matomocamp 2022!

https://video.matomocamp.org/w/55yLTdxSPh4ntJZRr5Gf1Q

Johan Westin from whitespace.se agency.

#matomo #martech #gdpr #privacy #javascript #browser

Online Marketing Strategy ⌘2d ago

AI tools can now generate audience assessments, map competitive landscapes and audit SEO content gaps that once took days of manual work. For marketing directors, this accelerates time-to-insight from hours to minutes. But for entry-level marketers, the automation of foundational tasks is sparking anxiety - 56% of college seniors are pessimistic about their career prospects, with 62% citing AI concerns.

https://martech.org/ai-is-reshaping-what-entry-level-marketing-work-looks-like/ #Marketing #Strategy #AI #MarTech

AI is reshaping what entry-level marketing work looks like | MarTech

AI is transforming entry-level marketing roles from execution to oversight, forcing teams to rethink how junior talent contributes and grows.

MarTech
Online Marketing Strategy ⌘2d ago
Content teams lose hours to rework, vague briefs and fire drills when workflows lack structure. This analysis shows how standardizing processes can reduce the chaos tax and help AI scale production effectively. https://martech.org/the-hidden-costs-of-chaotic-content-workflows/ #Marketing #Strategy #AI #MarTech
The hidden costs of chaotic content workflows | MarTech

Rework, bad briefs and fire drills drain content teams. Fix your workflows with simple systems that improve alignment and output.

MarTech
martechcubejohn3d ago

How Brands Can Succeed With Privacy-Centric Marketing Models

read more : https://www.martechcube.com/privacy-centric-marketing-models-success/

#PrivacyMarketing #MarketingModels #martech #martechnews #martecharticles #martechinterview

How Brands Can Succeed With Privacy-Centric Marketing Models

Learn how brands can succeed with privacy-centric marketing using first-party data, transparent practices, ethical personalization, and trust-driven strategies.

MarTech Cube - Marketing Technology news and Martech Interviews
Online Marketing Strategy ⌘3d ago
AI shopping agents are transforming how consumers discover and research products, but the full purchase journey remains human-driven for now. Here's why the technology isn't ready for complete automation. https://martech.org/the-age-of-the-ai-shopping-agent-isnt-here-yet/ #Marketing #Strategy #AI #MarTech
The age of the AI shopping agent isn't here... yet | MarTech

Grant Deken from Klaviyo discusses how AI is changing the way consumers shop. But will it ever change how they make a purchase? Most likely, yes.

MarTech
martechcubejohn5d ago

Is Your Event Marketing Strategy Keeping Up with Martech Trends?

read more : https://www.martechcube.com/event-marketing-statergy-with-martech-trends/

#EventMarketingStrategy #MartechTrends #martech #martechnews #martecharticles #martechinterview

Is Your Event Marketing Strategy Keeping Up with Martech Trends?

Does your event marketing strategy fight for attention or command it? Outpace competitors by syncing with the latest martech trends to drive high-impact ROI.

MarTech Cube - Marketing Technology news and Martech Interviews