Cross-media measurement study targets European standards fragmentation: The Coalition for Innovative Media Measurement and WFA today launched a strategic review examining competing approaches across Europe as advertisers demand unified metrics. https://ppc.land/cross-media-measurement-study-targets-european-standards-fragmentation/ #CrossMediaMeasurement #EuropeanStandards #MediaMeasurement #AdvertisingMetrics #UnifiedMetrics

AudienceProject executive outlines cross-media measurement priorities: Bruno Furnari joins AudienceProject as CPO to advance independent cross-media measurement amid fragmentation and AI transformation in advertising technology. https://ppc.land/audienceproject-executive-outlines-cross-media-measurement-priorities/ #CrossMediaMeasurement #AdvertisingTechnology #AudienceProject #CPO #AITransformation