PPC LandICYMI: Zeta Global's Athena is now live - and it's targeting CMOs directly: Zeta Global today opened Athena to all ZMP customers, an AI agent built on OpenAI models that converts enterprise data into predictive marketing decisions with 6x reported ROAS. https://ppc.land/zeta-globals-athena-is-now-live-and-its-targeting-cmos-directly/ #ZetaGlobal #MarketingInnovation #AIAgents #CMO #PredictiveAnalytics
pDOOH investment set to surge 44% as programmatic takes over half of campaigns: Programmatic digital out-of-home advertising is projected to feature in 48% of all campaigns within 18 months, with global investment expected to rise 44%, according to VIOOH's 2026 State of the Nation report. https://ppc.land/pdooh-investment-set-to-surge-44-as-programmatic-takes-over-half-of-campaigns/ #pDOOH #ProgrammaticAdvertising #DigitalOutOfHome #AdvertisingTrends #MarketingInnovation
IAB Europe explains agentic ad scaling - and why it's harder than it looks: IAB Europe's Dimitris Beis breaks down agentic advertising infrastructure in a March 12 video, outlining three scaling levels, LLM risks, and what an ecosystem of autonomous ad agents would actually require. https://ppc.land/iab-europe-explains-agentic-ad-scaling-and-why-its-harder-than-it-looks/ #DigitalMarketing #AdTech #ProgrammaticAdvertising #MarketingInnovation #AdScaling
The Trade Desk tests Claude for campaign creation: The Trade Desk's closed beta lets advertisers build campaigns through Claude, raising real questions about defaults, optimization logic, expertise, and transparency in programmatic buying. https://ppc.land/the-trade-desk-tests-claude-for-campaign-creation/ #TheTradeDesk #AdTech #ProgrammaticAdvertising #MarketingInnovation #CampaignManagement
VIOOH and OUTFRONT just unlocked a quarter of the US DOOH market: VIOOH and OUTFRONT partner to bring 7,600 digital screens and 18 billion monthly impressions to programmatic buyers, covering 25% of the US DOOH market. https://ppc.land/viooh-and-outfront-just-unlocked-a-quarter-of-the-us-dooh-market/ #DigitalAdvertising #DOOH #ProgrammaticAdvertising #MarketingInnovation #OutfrontMedia
FYI: Luma AI puts $1M on the line for creatives to crack Cannes Lions with AI: Luma AI today revealed an 18-person jury for its Dream Brief competition offering $1 million to any team that wins a 2026 Cannes Lions Gold Lion using its platform. https://ppc.land/luma-ai-puts-1m-on-the-line-for-creatives-to-crack-cannes-lions-with-ai/ #LumaAI #CannesLions #AICreativity #DreamBrief #MarketingInnovation
Channel99 connects B2B marketing data to ChatGPT, Copilot and Claude via MCP: Channel99 today launched an MCP server giving B2B marketers real-time access to cross-channel performance data inside ChatGPT, Microsoft Copilot, and Claude - capturing 10x more signals than traditional attribution tools. https://ppc.land/channel99-connects-b2b-marketing-data-to-chatgpt-copilot-and-claude-via-mcp/ #B2BMarketing #DataAnalytics #ChatGPT #MarketingInnovation #PerformanceMarketing
Channel99 connects B2B marketing data to ChatGPT, Copilot and Claude via MCP
Channel99 today launched an MCP server giving B2B marketers real-time access to cross-channel performance data inside ChatGPT, Microsoft Copilot, and Claude - capturing 10x more signals than traditional attribution tools.
AI Daily Post🚀 Higgsfield, an innovative AI video platform, just secured $130M in Series A funding and hit a massive milestone of 15M users! Generating 4.5M daily videos, they're revolutionizing content creation with generative AI technology. How will this transform marketing and social media creativity? 🎥 #AIVideoTech #GenerativeAI #MarketingInnovation #VideoProduction
🔗 https://aidailypost.com/news/ai-video-platform-higgsfield-scores-usd-130m-hits-15m-users-45m-daily
Jamie SinclaireIn this video, Jamie Sinclaire breaks down four practical ways AI strengthens marketing strategy, from improving audience insights and personalization to streamlining campaigns and measuring performance more effectively. She shares real-world thinking that marketers can apply right away, regardless of industry or business size.
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#JamieSinclaire #AIMarketing #MarketingStrategy #DigitalMarketing #MarketingInnovation #AIInBusiness #SmartMarketing
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#JamieSinclaire #AIMarketing #MarketingStrategy #DigitalMarketing #MarketingInnovation #AIInBusiness #SmartMarketing
The Urban HeraldDisney+ installed a billboard with ACTUAL water & steam in Hollywood to promote Percy Jackson season 2. Not FOOH. Not AI. Just a real portal to the Sea of Monsters that became an instant tourist spot. Physical activations hitting different in 2025.
#PercyJackson #DisneyPlus #OutdoorAdvertising #MarketingStrategy #ExperientialMarketing #CreativeAdvertising #BrandActivation #Hollywood #StreamingWars #MarketingInnovation #ViralMarketing #LA #MarketingTrends #BrandExperience #Marketing