PPC Land7h ago
FYI: Amazon gives away the tool that fixes programmatic's QPS waste problem: Amazon donates Dynamic Traffic Engine to IAB Tech Lab, enabling DSPs to signal bidding priorities to SSPs and cut QPS waste across the programmatic supply chain https://ppc.land/amazon-gives-away-the-tool-that-fixes-programmatics-qps-waste-problem/ #Amazon #ProgrammaticAdvertising #DigitalMarketing #AdTech #MarketingInnovation
Amazon gives away the tool that fixes programmatic's QPS waste problem

Amazon donates Dynamic Traffic Engine to IAB Tech Lab, enabling DSPs to signal bidding priorities to SSPs and cut QPS waste across the programmatic supply chain

PPC Land
Samms Juke Box5d ago

A New Look. The Same Spirit.

Our new identity reflects who we are today: dynamic, evolving, and future-focused — while remaining deeply rooted in trust, innovation, and meaningful partnerships.

This is more than a logo.
It marks the beginning of our next exciting chapter.

#NewLogoLaunch #BrandEvolution #SAMMS #NewBeginnings #MarketingInnovation #BrandIdentity

Tycoon WorldApr 10

Reimagining Campaigns: Why Brands Need Visual Engineering Labs like The Matic Studio, Not Just Agencies

#TycoonWorld #VisualEngineering #TheMaticStudio #BrandStorytelling #DigitalMarketing #MarketingInnovation #CreativeTechnology #ImmersiveMarketing #VisualStorytelling #ContentMarketing #ModernMarketing #CGI #MotionGraphics #AIinMarketing #3DDesign #AdvertisingTrends #BrandingStrategy

https://tycoonworld.in/reimagining-campaigns-why-brands-need-visual-engineering-labs-like-the-matic-studio-not-just-agencies/

Reimagining Campaigns: Why Brands Need Visual Engineering Labs like The Matic Studio, Not Just Agencies – Tycoon World

In an era where attention spans are fleeting and audiences are inundated with content, the traditional agency model is no longer enough to create campaigns

Tycoon World
PPC LandMar 25
ICYMI: Zeta Global's Athena is now live - and it's targeting CMOs directly: Zeta Global today opened Athena to all ZMP customers, an AI agent built on OpenAI models that converts enterprise data into predictive marketing decisions with 6x reported ROAS. https://ppc.land/zeta-globals-athena-is-now-live-and-its-targeting-cmos-directly/ #ZetaGlobal #MarketingInnovation #AIAgents #CMO #PredictiveAnalytics
Zeta Global's Athena is now live - and it's targeting CMOs directly

Zeta Global today opened Athena to all ZMP customers, an AI agent built on OpenAI models that converts enterprise data into predictive marketing decisions with 6x reported ROAS.

PPC Land
PPC LandMar 21
pDOOH investment set to surge 44% as programmatic takes over half of campaigns: Programmatic digital out-of-home advertising is projected to feature in 48% of all campaigns within 18 months, with global investment expected to rise 44%, according to VIOOH's 2026 State of the Nation report. https://ppc.land/pdooh-investment-set-to-surge-44-as-programmatic-takes-over-half-of-campaigns/ #pDOOH #ProgrammaticAdvertising #DigitalOutOfHome #AdvertisingTrends #MarketingInnovation
pDOOH investment set to surge 44% as programmatic takes over half of campaigns

Programmatic digital out-of-home advertising is projected to feature in 48% of all campaigns within 18 months, with global investment expected to rise 44%, according to VIOOH's 2026 State of the Nation report.

PPC Land
PPC LandMar 15
IAB Europe explains agentic ad scaling - and why it's harder than it looks: IAB Europe's Dimitris Beis breaks down agentic advertising infrastructure in a March 12 video, outlining three scaling levels, LLM risks, and what an ecosystem of autonomous ad agents would actually require. https://ppc.land/iab-europe-explains-agentic-ad-scaling-and-why-its-harder-than-it-looks/ #DigitalMarketing #AdTech #ProgrammaticAdvertising #MarketingInnovation #AdScaling
IAB Europe explains agentic ad scaling - and why it's harder than it looks

IAB Europe's Dimitris Beis breaks down agentic advertising infrastructure in a March 12 video, outlining three scaling levels, LLM risks, and what an ecosystem of autonomous ad agents would actually require.

PPC Land
PPC LandMar 14
The Trade Desk tests Claude for campaign creation: The Trade Desk's closed beta lets advertisers build campaigns through Claude, raising real questions about defaults, optimization logic, expertise, and transparency in programmatic buying. https://ppc.land/the-trade-desk-tests-claude-for-campaign-creation/ #TheTradeDesk #AdTech #ProgrammaticAdvertising #MarketingInnovation #CampaignManagement
The Trade Desk tests Claude for campaign creation

The Trade Desk's closed beta lets advertisers build campaigns through Claude, raising real questions about defaults, optimization logic, expertise, and transparency in programmatic buying.

PPC Land
PPC LandMar 9
VIOOH and OUTFRONT just unlocked a quarter of the US DOOH market: VIOOH and OUTFRONT partner to bring 7,600 digital screens and 18 billion monthly impressions to programmatic buyers, covering 25% of the US DOOH market. https://ppc.land/viooh-and-outfront-just-unlocked-a-quarter-of-the-us-dooh-market/ #DigitalAdvertising #DOOH #ProgrammaticAdvertising #MarketingInnovation #OutfrontMedia
VIOOH and OUTFRONT just unlocked a quarter of the US DOOH market

VIOOH and OUTFRONT partner to bring 7,600 digital screens and 18 billion monthly impressions to programmatic buyers, covering 25% of the US DOOH market.

PPC Land
PPC LandFeb 28
FYI: Luma AI puts $1M on the line for creatives to crack Cannes Lions with AI: Luma AI today revealed an 18-person jury for its Dream Brief competition offering $1 million to any team that wins a 2026 Cannes Lions Gold Lion using its platform. https://ppc.land/luma-ai-puts-1m-on-the-line-for-creatives-to-crack-cannes-lions-with-ai/ #LumaAI #CannesLions #AICreativity #DreamBrief #MarketingInnovation
Luma AI puts $1M on the line for creatives to crack Cannes Lions with AI

Luma AI today revealed an 18-person jury for its Dream Brief competition offering $1 million to any team that wins a 2026 Cannes Lions Gold Lion using its platform.

PPC Land
PPC LandFeb 24
Channel99 connects B2B marketing data to ChatGPT, Copilot and Claude via MCP: Channel99 today launched an MCP server giving B2B marketers real-time access to cross-channel performance data inside ChatGPT, Microsoft Copilot, and Claude - capturing 10x more signals than traditional attribution tools. https://ppc.land/channel99-connects-b2b-marketing-data-to-chatgpt-copilot-and-claude-via-mcp/ #B2BMarketing #DataAnalytics #ChatGPT #MarketingInnovation #PerformanceMarketing
Channel99 connects B2B marketing data to ChatGPT, Copilot and Claude via MCP

Channel99 today launched an MCP server giving B2B marketers real-time access to cross-channel performance data inside ChatGPT, Microsoft Copilot, and Claude - capturing 10x more signals than traditional attribution tools.

PPC Land