Newly purchased #Vizio TVs now require #Walmart accounts to use smart features

Prospective #VizioTV buyers should know there’s a good chance the set won’t work properly without a Walmart account. In an attempt to better serve advertisers, Walmart, which bought Vizio in December 2024, announced this week that select newly purchased Vizio TVs now require a Walmart account for setup and accessing #smartTV features.
#privacy #surveillance #tracking #advertising

https://arstechnica.com/gadgets/2026/03/newly-purchased-vizio-tvs-now-require-walmart-accounts-to-use-smart-features/

Newly purchased Vizio TVs now require Walmart accounts to use smart features

Walmart wants to connect what people stream "directly with retail interaction."

Ars Technica
Shameless self-promotion sprinkled amongst some actually decent advice. Or vice versa. NOW FORTIFIED WITH BON MOTS. Sort of: https://boldjourney.com/news/meet-martin-bihl/ #advertising #marketing #creativity #business
Shameless self-promotion sprinkled amongst some actually decent advice. Or vice versa. NOW FORTIFIED WITH BON MOTS. Sort of: https://boldjourney.com/news/meet-martin-bihl/ #advertising #marketing #creativity #business

TikTok Execs Promise Advertisers They’ve “Done The Hard Work” To Earn Trust Since Joint Venture Launch
#News #Advertising #NewFronts #Tiktok

https://deadline.com/2026/03/tiktok-advertisers-newfronts-joint-venture-1236764742/

TikTok Execs Promise Advertisers They’ve “Done The Hard Work” To Earn Trust Since Joint Venture Launch

Top TikTok execs on Tuesday sought to assure advertisers the company has "done the hard work" since the formation of a U.S. joint venture.

Deadline
A+E Global Media cuts ad server load 84% with Index Exchange pod-level auctions: A+E Global Media cut ad server requests 84% and lifted impressions 39% by switching to pod-level programmatic auctions via Index Exchange and FreeWheel's OpenRTB 2.6 integration. https://ppc.land/a-e-global-media-cuts-ad-server-load-84-with-index-exchange-pod-level-auctions/ #Advertising #Programmatic #DigitalMarketing #AdTech #MediaBuying
A+E Global Media cuts ad server load 84% with Index Exchange pod-level auctions

A+E Global Media cut ad server requests 84% and lifted impressions 39% by switching to pod-level programmatic auctions via Index Exchange and FreeWheel's OpenRTB 2.6 integration.

PPC Land

Ads are coming to Apple Maps, as Apple expands its business offerings

image via techcrunch.com

Apple on Tuesday announced that it will begin to allow advertisers to target customers on Apple Maps, starting in the U.S. and Canada later this summer. The ads will be available to any size business that has a physical location and has already created a business listing on Apple Maps. Users, meanwhile, will see the ads appear next to relevant search results.

https://techcrunch.com/2026/03/24/apple-maps-ads-apple-business/ #ads #advertising #apple #maps
Ads are coming to Apple Maps, as Apple expands its business offerings | TechCrunch

Apple Maps will launch ads this summer in the U.S. and Canada. Plus, a new suite of Apple Business offerings arrives April 14.

TechCrunch

Thank you to Colossal Media for sharing the bl.ag online story about Janine Taylor.

‘Women Who Walldog’: https://www.colossalmedia.com/field-notes/newsletter-march

#SignPainting #Walldogs #NewYork #ColossalMedia #Advertising

YouTube surpasses Disney, Paramount, WBD in 2025 ad revenue | TechCrunch

This shift is a clear sign of just how much content consumption has changed over the years and how advertisers have adapted their strategies.

TechCrunch

OpenAI says ads won't influence ChatGPT's responses. They say conversations won't be sold. Those are promises that can change as quickly as a few lines in the terms and conditions.

Full story: https://www.technobezz.com/news/openai-hires-meta-veteran-to-lead-new-advertising-business

#OpenAI #ChatGPT #AINews #Advertising #DigitalMarketing

OpenAI Hires Meta Veteran to Lead New Advertising Business

OpenAI recruits a top Meta ad executive to spearhead its new advertising business, shifting from subscription reliance to monetize its vast user base.

Technobezz