Teads bags Google TV deal, expanding CTV reach to 500 million devices
Teads partners with Google TV to expand HomeScreen ad inventory globally, reaching 500M+ devices with 3D creative formats that drove +7% favorability for Michelin.
⭕ #Israël a alloué environ 50 millions de dollars à la publicité numérique sur des plateformes comme #Google, #X, #Outbrain et #Teads afin de contrer la couverture médiatique et de nier l'existence de la famine à #Gaza.
Teads reports 10-15% pageview decline as AI reshapes publisher economics
Teads Q3 earnings reveal publishers losing 10-15% of pageviews while CTV grows 40% year-over-year, highlighting shift away from traditional web traffic monetization.
Teads launches CTV Performance to track site visits and sales
Omnichannel outcomes platform introduces deterministic measurement outside the United States for connected TV campaigns, connecting streaming exposure to qualified actions with beta availability across US, EU5, and APAC markets.
Teads launches deterministic CTV measurement for streaming campaigns
Teads introduces performance tracking for connected TV advertising beyond impressions, connecting premium streaming exposure to qualified visits and conversions.
Neuroscience study with MediaMento Institute reveals HomeScreen placements drive superior engagement compared to traditional skippable formats, achieving 50% unaided recall.