Large advertisers plan 43% spending increase on addressable TV by 2026: Addressable TV investment rises among major marketers as platforms simplify buying and improve measurement capabilities across connected television environments. https://ppc.land/large-advertisers-plan-43-spending-increase-on-addressable-tv-by-2026/ #AddressableTV #Advertising #MarketingTrends #DigitalMarketing #TVAdvertising