ICYMI: 78% of advertisers plan to factor addressable TV into 2026 Upfront deals: Go Addressable survey of 300 U.S. ad professionals shows 78% plan addressable TV in 2026 Upfronts, up from 67%, as DoubleVerify and Mastercard join the group. https://ppc.land/78-of-advertisers-plan-to-factor-addressable-tv-into-2026-upfront-deals/ #AddressableTV #Advertising #2026Upfronts #MediaBuying #DigitalMarketing

78% of advertisers plan to factor addressable TV into 2026 Upfront deals: Go Addressable survey of 300 U.S. ad professionals shows 78% plan addressable TV in 2026 Upfronts, up from 67%, as DoubleVerify and Mastercard join the group. https://ppc.land/78-of-advertisers-plan-to-factor-addressable-tv-into-2026-upfront-deals/ #AddressableTV #AdvertisingTrends #UpfrontDeals #DigitalMarketing #AdvertisingInsights

Large advertisers plan 43% spending increase on addressable TV by 2026: Addressable TV investment rises among major marketers as platforms simplify buying and improve measurement capabilities across connected television environments. https://ppc.land/large-advertisers-plan-43-spending-increase-on-addressable-tv-by-2026/ #AddressableTV #Advertising #MarketingTrends #DigitalMarketing #TVAdvertising