Solid idea by the agency Mother! Perfect sync in every way - the insight about not cooking when there's exciting football happening, the choice of celebrity admonishing people not to cook (excellent example of counterintuitive thinking), the way he goes about it in hilarious exaggeration... all in service of the most appropriate brand that can own this message. Loved it!
"Communications professionals, previously relegated to the periphery, are now front and center in the C-suite, partly emboldened by chief executives’ fears that even the smallest misstep can swiftly balloon into a corporate disaster.
After decades of feeling like the forgotten stepsisters of marketers, some CCOs are even moving up and into bigger roles that companies have long filled with finance and operations executives."
