TriCoast Media bets on content flywheel to cut CTV ad costs: TriCoast Media expands unified SSP/DSP, promising 30-50% lower CPMs for CTV advertisers through direct publisher access across 250+ channels and 3,000+ apps. https://ppc.land/tricoast-media-bets-on-content-flywheel-to-cut-ctv-ad-costs/ #CTV #Advertising #DigitalMarketing #AdTech #MediaBuying

All content posted on LinkedIn can be suggested to other users even for 12-14 weeks after posting.
After the changes, most of the carousels became unreadable/unlegible. On desktop, they are also unclickable (unless you find a small box to click in the lower right corner of the carousel).

Even if content creators start to adjust sizing, the past content now requires far more effort to read for the average user.

#advertising #contentcreation #digitalmarketing #mediabuying

Cold calling didn’t stop working. It just stopped working by itself.https://georgefeola.io/cold-calling-isnt-dead-its-just-not-enough-anymore/?utm_source=mastodon&utm_medium=social&utm_campaign=cold_calling_article&utm_content=post#marketingstrategy #salesstrategy #mediabuying

Fresh from the toilet bowl #mediabuying #mediaplanning Wer braucht das schon 🙈😂💩

A+E Global Media cuts ad server load 84% with Index Exchange pod-level auctions: A+E Global Media cut ad server requests 84% and lifted impressions 39% by switching to pod-level programmatic auctions via Index Exchange and FreeWheel's OpenRTB 2.6 integration. https://ppc.land/a-e-global-media-cuts-ad-server-load-84-with-index-exchange-pod-level-auctions/ #Advertising #Programmatic #DigitalMarketing #AdTech #MediaBuying

ICYMI: YouTube is about to own the Oscars, and that changes everything for ad buyers: YouTube will replace ABC as the exclusive Oscars broadcaster from 2029. The 98th ceremony showed what the shift means for media buyers as CTV ad spend doubles. https://ppc.land/youtube-is-about-to-own-the-oscars-and-that-changes-everything-for-ad-buyers/ #YouTube #Oscars #Advertising #CTV #MediaBuying

YouTube is about to own the Oscars, and that changes everything for ad buyers: YouTube will replace ABC as the exclusive Oscars broadcaster from 2029. The 98th ceremony showed what the shift means for media buyers as CTV ad spend doubles. https://ppc.land/youtube-is-about-to-own-the-oscars-and-that-changes-everything-for-ad-buyers/ #YouTube #Oscars #Advertising #CTV #MediaBuying

Australian digital audio ad spend hits $339m - but measurement gaps threaten growth: IAB Australia's 10th annual Audio Advertising State of the Nation report reveals $339m in 2025 spend, 69% of buyers plan podcast increases, yet fragmentation blocks scale. https://ppc.land/australian-digital-audio-ad-spend-hits-339m-but-measurement-gaps-threaten-growth/ #DigitalAdvertising #AudioAds #Podcasting #MarketingTrends #MediaBuying