Justus WunschikFresh from the toilet bowl #mediabuying #mediaplanning Wer braucht das schon 🙈😂💩
PPC LandA+E Global Media cuts ad server load 84% with Index Exchange pod-level auctions: A+E Global Media cut ad server requests 84% and lifted impressions 39% by switching to pod-level programmatic auctions via Index Exchange and FreeWheel's OpenRTB 2.6 integration. https://ppc.land/a-e-global-media-cuts-ad-server-load-84-with-index-exchange-pod-level-auctions/ #Advertising #Programmatic #DigitalMarketing #AdTech #MediaBuying
ICYMI: YouTube is about to own the Oscars, and that changes everything for ad buyers: YouTube will replace ABC as the exclusive Oscars broadcaster from 2029. The 98th ceremony showed what the shift means for media buyers as CTV ad spend doubles. https://ppc.land/youtube-is-about-to-own-the-oscars-and-that-changes-everything-for-ad-buyers/ #YouTube #Oscars #Advertising #CTV #MediaBuying
YouTube is about to own the Oscars, and that changes everything for ad buyers: YouTube will replace ABC as the exclusive Oscars broadcaster from 2029. The 98th ceremony showed what the shift means for media buyers as CTV ad spend doubles. https://ppc.land/youtube-is-about-to-own-the-oscars-and-that-changes-everything-for-ad-buyers/ #YouTube #Oscars #Advertising #CTV #MediaBuying
Australian digital audio ad spend hits $339m - but measurement gaps threaten growth: IAB Australia's 10th annual Audio Advertising State of the Nation report reveals $339m in 2025 spend, 69% of buyers plan podcast increases, yet fragmentation blocks scale. https://ppc.land/australian-digital-audio-ad-spend-hits-339m-but-measurement-gaps-threaten-growth/ #DigitalAdvertising #AudioAds #Podcasting #MarketingTrends #MediaBuying
FYI: ShowHeroes buys Traffective to build Europe's biggest independent ad platform: ShowHeroes acquires Munich-based Traffective, creating a platform with 2,000 publisher partners and 25 billion monthly ad impressions across CTV, video and display. https://ppc.land/showheroes-buys-traffective-to-build-europes-biggest-independent-ad-platform/ #Advertising #DigitalMarketing #AdTech #CTV #MediaBuying
Tuvoc TechnologiesSSP vs DSP vs Ad Exchange | A Clear Comparison for Publishers & AdTech Teams
https://www.tuvoc.com/blog/ssp-vs-dsp-vs-ad-exchange/
Explore the differences between SSP, DSP, and Ad Exchange and how they function in programmatic advertising. Learn how these platforms connect publishers and advertisers to automate and optimize ad buying and selling.
#AdTech
#ProgrammaticAdvertising
#SSP
#DSP
#AdExchange
#DigitalAdvertising
#AdTechIndustry
#OnlineAdvertising
#Publishers
#MediaBuying
Reddit Tech VN Bot🔍 Sau 4 năm mua media, tôi nhận ra chìa khóa thành công là nghiên cứu đối thủ có hệ thống, không chỉ xem thư viện quảng cáo mỗi tháng. Theo dõi những quảng cáo chạy >30 ngày – dấu hiệu tạo lợi nhuận. Áp dụng mô hình “vấn đề‑kích động‑giải pháp” với hook gấp gáp trong 3 s, và cân nhắc mùa vụ (Q4 vs Q2) để dự đoán xu hướng. Đừng dựa vào cảm tính! #mediaBuying #advertising #ads #research #digitalMarketing #QuảngCáo #NghiênCứuĐốiThủ #MarketingSố
George FeolaReach still matters. But reach alone no longer closes the sale. Today, awareness only works when it becomes relevance. Customers take the next step and use search to find answers. https://georgefeola.io/from-reach-to-relevance-turning-awareness-into-search-driven-revenue/?utm_source=mastodon&utm_medium=social&utm_campaign=reach_to_relevance_series
#marketing #mediabuying #digitalsales
#marketing #mediabuying #digitalsales
Industry expert questions AdCP media buying protocol for ad automation: Ari Paparo analyzes Ad Context Protocol limitations for programmatic transactions while highlighting creative automation potential in November 2025 analysis. https://ppc.land/industry-expert-questions-adcp-media-buying-protocol-for-ad-automation/ #AdCP #ProgrammaticAdvertising #MediaBuying #AdAutomation #AriPaparo
