Buzzfeed journey:
- Successful
- Pivoted to GenAI for content
- Laid everybody off
- Now admits it probably can't stay in business
https://futurism.com/artificial-intelligence/buzzfeed-disastrous-earnings-ai
Buzzfeed journey:
- Successful
- Pivoted to GenAI for content
- Laid everybody off
- Now admits it probably can't stay in business
https://futurism.com/artificial-intelligence/buzzfeed-disastrous-earnings-ai
@GossiTheDog the order of events is true, but they were a dying company either way. Their revenue stream largely depended on social media companies promoting their content. When those companies concluded that promoting links that took eyeballs away from them was counter to their own engagement goals, they took that revenue stream away.
The AI pivot was mostly the "burn the furniture" cost-cutting strategy that dying companies engage in as a last ditch effort to stay alive, hoping that something will change in that borrowed time to make it possible to have a long term strategy again.
There are plenty of bad AI business decisions out there. This one probably isn't one of them.
You laugh but Sarah Grey, who led the editing of my 2023 O'Reilly Media book Hacker Culture: A to Z, says Tim O'Reilly makes her and all of his editing staff show him how many ways they're using Gen AI, the more, the better. 🙃🙃🙃
Perhaps they won't survive long enough for my title suggestion to be published? 🤔🤷♂️
Which ironically would justify the titles existence but prevent it's publication thus becoming a logical paradox 😂
Top ten reasons your website failed. Number 7 will shock you!
Wow, Buzzfeed still exists. I'm more shocked by that.
1) Hire all the old staff
2) Name the new org FuzzBeed
3) ???
4) Profit!
Praying that many more in on the AI Con will join BuzzFeed in bankruptcy.
Start with:
1. Meta and Zuckerberg
2. Amazon and Bezos
3. Palantir and Thiel
4. Oracle and Larry Ellison
5. Google and Brin
6. Twitter and Elon Musk
Zuck is starting to look like this recurring character from the Onion:
https://theonion.com/poll-nearly-1-in-10-adults-have-postponed-retirement-due-to-healthcare-costs/
Jaxon McCurdy, Curtain Tasseler
(Have to click the link)
Just to be extra clear.

A survey from West Health-Gallup found that nearly one in 10 adults say they’ve postponed retirement because of healthcare costs, with many respondents also reporting delaying job changes, home buying, or having a child. What do you think?
@GossiTheDog I thought they had already tanked to be honest. Everytime I hear their name I think of that weird super early Twitter Nokia Lumia Gossip Girl era and think “must be dead like the rest of it.”
XOXO
@GossiTheDog
LOL
"The brutal reality check seemingly hasn’t put [Buzzfeed CEO] Peretti off from pursuing AI, though. He now says he’s hoping to bring “new AI apps to the market” this year."
Oh look! A Canary in a coal mine.
And that last paragraph...
«The brutal reality check seemingly hasn't put [BuzzFeed CEO Jonah] Peretti off from pursuing AI, though. He now says he's hoping to bring "new AI apps to the market" this year.»
That's some addictive Kool-Aid
Short *everything* that guy has touched. I am going to try to find moral redemption at the roulette table.
— Mark Baum (Steve Carell), *The Big Short*, 2015
"In 2023, the company’s stock price jumped aggressively, from around $3 per share to north of $15. "
"Reality soon set in. After the initial spike in enthusiasm, the company’s stock took a massive beating; as of this week, its shares are hovering around 70 cents."
https://futurism.com/artificial-intelligence/buzzfeed-disastrous-earnings-ai
@GossiTheDog "it seems this pivot to ai has tanked my once very profitable business. what do you think we should do about this?"
*turns towards mirror, revealing only other employee*
"perhaps we can solve this with more ai-assisted apps,"
@GossiTheDog Awww, they thought AI was awesome, but the CEO even wanna double down !
I'm pretty open-minded with what people want to do for themselves so I say let them have what's coming for 'em. They wanted more "AI" shoved down their throats so let them have more "AI".
Let 'em choke to death with the fucking slop.
@GossiTheDog It's not like there were other examples of businesses borking themselves with AI + heavy layoffs. No one could have seen this coming!
Apparently BuzzFeed tried to require all of their content creators to submit their work to AI for some mystery AI project. The maker of Chikn Nugit nearly bowed out until BuzzFeed made an exception for her show.
@GossiTheDog
It's like, radio has known this for decades national syndicated shows are cheaper, but they never pull in as Amby listeners as local programming. That's why most corp stations have at least some of their drive time with local DJs/morning zoo/whatever. Going all syndicated, you better not have a lot of overhead.
AI is even worse. With syndication, whoever the modern equivalent of Howard Stern is at least human.