Own your own website. Own your mailing list. Own your newsletter. Own your blog and prioritise your RSS feed.

This is the stuff that works in the long term.

Chasing virality on every new shiny platform is a waste of time.

@Daojoan .. sadly only a few percent can actually do that

@ErikJonker @Daojoan

But there are better alternatives than mainstream social media.

@joaopinheiro @Daojoan True, in my opinion the solution lies in less monopolies more competition, better regulation and accountability. Because even people who can (like me) don't host their own website , mailserver etc

@ErikJonker @Daojoan

Agreed! That's why I've moved to the Fediverse some years ago! And I don't use any mainstream service for anything important.

@ErikJonker @Daojoan But it would be fun to make it easier for folks to be able to do it!
@firepoet @Daojoan True, companies/businesses have a role to play there!
@ErikJonker @Daojoan Sure. And nonprofits. And individual programmers who have an itch to do good.
@firepoet @Daojoan #Signal is a good example of a large platform with accountability, transparency and privacy-by-design

@ErikJonker @Daojoan and yet I remember at school in the very early 00s and a lot of people my age did, things like Geocities being free and having a webpage being cool at the time probably helped most surmount the onboarding process. Those who didn’t still had fancy MySpace profiles.

What’s happened in the decades since to make it so much more difficult for regular folk?

@carbontwelve @Daojoan ...the other options on the big tech platforms are easier i think
@Daojoan Yup, basically avoid all corporate-sponsored social media and blog sites. We use Wordpress for $99 a year; you can self-host as well. Lots of similar options too.

@Daojoan I don't own my server, but unless my provider would permanently lock me out of my web space (which I can't believe would be legal in the EU), I can always download everything and upload it somewhere else.

Worst case, I might need a new URL to be back in business, but that's it.

@Yora @Daojoan Could always run Yggdrasil over Freifunk. Ezpz.
@Daojoan I don't want you to have several domains that you don't use like I do, but if you do, that's better.
@Daojoan yeah that’s fair. I really need to get around to making a website eventually

@Daojoan
Unfortunately, I do not have that possibility.

As an option, however, I have been fastidious in picking out two communities that I have joined, disroot.org and for Mastodon todon.nl. I read up on them before applied (you have to apply to both) and am glad to be a member of both progressive communities.

Doing everything yourself is one option, but sometimes creating or being part of a community, syndicate or union is also a great option. 😉

@Daojoan Be a sysadmin even if you never wanted to be. Learn CSS, learn HTML, no Javascript though. Mitigate spammers. Know more than you ever wanted about websites and swear to never make it an unpaid job again.

@nini @Daojoan The hatred of JavaScript is irrational.

It’s a programming language. It’s really useful. Is it sometimes abused? Sure! This doesn’t make it intrinsically bad.

@Daojoan

True, and use open source for that so we keep independent from manipulation by few.

@Daojoan
Before Facebook the internet was an online high street where everybody was responsible for managing their shopfronts and sold their wares from their own premises
@Daojoan related:
Don't Contribute Anything Relevant in Web Forums Like Reddit
https://karl-voit.at/2020/10/23/avoid-web-forums/
Don't Contribute Anything Relevant in Web Forums Like Reddit

Don't Contribute Anything Relevant in Web Forums Like Reddit

public voit - Web-page of Karl Voit
@Daojoan #selfhost
yunohost provides you almost all of them on one platform.
https://yunohost.org @yunohost
YunoHost: garden your own piece of the Internet!

YunoHost is a system that installs itself on a server and allows you to install and maintain - with very little technical knowledge - digital services (apps) that you control.

@Daojoan I have done that and I am too chronically ill to do that again

(I can't even bring myself to host a Mastodon instance, knowing how much effort it will require--time I could, say, spend with my girlfriend--to achieve a slightly worse outcome than what I have now)

@Daojoan @kelvin0mql … a waste of time AND is volunteer labour for megacorps 🙂

@amatecha @Daojoan

Some metaphor involving lemmings is starting to form.

@Daojoan Can I add one more? Please please stop sending Fecesbook messages or whatever instead of using email.
@Daojoan own your own domain. Not your point but a valid piece of advice.

@Daojoan Own your own romain name with a Website host and e-mail server. I got mine from local company over 20 years ago. Website is out of date, life intervened and coding got more complicated than my brain can grasp, but I'll get back to it. Be careful of getting one from nationsl companies. Read TOS to know you own it and it's registered to you, not the company.

Anyone here know Google map code? I need to update maps. I'll pay good rate to convert few I can learn to do rest.

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@Daojoan @j_angliss totally agree, and if you own/manage it yourself, someone else doesn’t own your data especially if it’s self-hosted
@Daojoan I'm a designer-maker and realised early on how important it was having my own website, even before there was Etsy. After a friend helped me to start in 2004, I taught myself how to code: I can create a piece, photograph and put it in my website - how great is that! SEO is a pain but what I hear now from those who put their time on Etsy and are now getting screwed is much worse. #DesignerMaker #coder
@Daojoan Yes! I've had control of my blog/web site for over 25 years. It's been around longer than many social media sites.
@Daojoan I'm a fan of WordPress (but I'm not pushing that), but this is sage advice. WordPress comes with all the RSS feeds built in. You can self host your mailing list and Newsletter with some thing like Sendy (et al.). The platforms have motives, which are unlikely to be aligned with yours. Does it take more work? Yes. But it's worth it!

@Daojoan

Takes 20 seconds to visit
http://brander.ca

which completely Doxxes me at the top left, and to the right of that is my message explaining why you are looking at plain HTML.

It's because at most other sites, you are looking at a corporately-owned product to which one person imagines ownership because they handed the corporation free content to keep.

Whereas I actually own my own web site.

Not concerned with prettiness or number of viewers, compared to that.

Brander Home Page

@Daojoan 10000% true, that's what I have been saying for years too:

https://stop.zona-m.net/tag/rss

and:

1) THE reason why, when I was FORCED this year to pass through #substack, I did it in this way, as just a NO-paywall distributor for what will eventually return on my blog: https://mfioretti.substack.com/p/i-just-started-a-newsletter-and-its

2) what I recommend to all "professional communicators": https://mfioretti.substack.com/p/what-we-should-all-learn-by-a-famous

RSS

Stop at Zona-M
@Daojoan nowadays twe should add: own your own cloud (nextcloud), own your own mailserver (literally thousands), own your own vpn (any good vds)

@Daojoan In order for this to be a truly viable reality, the FOSS community needs to massively step up their code privacy, security, and reliability practices. The average user cannot be put into the position of self-hosting insecure software without risking disaster.

Are you aware of the recent #SMTPSmuggling revelation scandal? That is the future to which you would doom everyone.

@Daojoan we do, and we'll not change any of that any time soon :D.
@Daojoan I’ve been saying that since before Facebook was a gleam in Zuckerberg’s eye! Make sure the core of your online presence is yours.

@Daojoan Wholeheartedly agree – we all benefit when this happens – except for two small points:

* There is a fairly obvious barrier to entry here. Not everyone I would like to read online has the skill to do this.

* There is also a financial cost (depending on your ISP, skills etc) that may be greater than the value to you of doing it this way.

@Daojoan own your XMPP server & MUC for real-time chat
@Daojoan I still don't own my domain. Because I need to rent it.
@Daojoan works great until some big DNS service lets someone else claim your IP address as their MX; suddenly GMail stops accepting mail and places like Slack stop sending.

@Daojoan I just use an ActivityPub software (microblog.pub) as it allows people to follow me and get my stuff along side their existing feed, and it comes with an RSS feed built in

Owning your own shit is best though, regardless of what software you choose! (Even no software!) 

@Daojoan oh gosh - do I ever hear you. Why oh why do people think that a FB page is a good way to reach people?
@Daojoan Couldn’t agree more! 👏 And it’s the reason I started a free newsletter about it called #OwnYourWeb:
https://matthiasott.com/newsletter
Own Your Web

Own Your Web is a newsletter by Matthias Ott about designing, building, creating, and publishing for and on the Web. Every other week, I send out an exclusive email full of actionable insights, best practices, hacks, links, books, tools, and other high-quality insights I found or explored. Whether you want to get started with your own personal website or level up as a designer, developer, or independent creator working with the ever-changing material of the Web, this little email is for you. ❤✊ Free. No spam ever. You can unsubscribe at any time. By signing up, you consent to my use of your email address to stay in touch with you, as provided in my Privacy Policy.

@matthiasott just subscribed!
@Daojoan Cool! 🤗 Hope you like it! Let me know anytime if there is anything that could be improved or if you have suggestions for topics or links that could be included.
@[email protected] not everyone can self host and I am saying that in a software I made from scratch
@Daojoan Is it possible to put a blog on Fedi though and then achieve both? I feel like I heard there were platforms trying to do that
@mamday micropub does that (I think) and there's a WordPress plugin to integrate a blog with activitypub
@Daojoan I don't want to go viral though. I don't want to be content for consumption, I want to make connections with people and not run various internet services I don't have the skill or energy to set up, let alone maintain just so I can be observed.