Own your own website. Own your mailing list. Own your newsletter. Own your blog and prioritise your RSS feed.

This is the stuff that works in the long term.

Chasing virality on every new shiny platform is a waste of time.

@Daojoan I have done that and I am too chronically ill to do that again

(I can't even bring myself to host a Mastodon instance, knowing how much effort it will require--time I could, say, spend with my girlfriend--to achieve a slightly worse outcome than what I have now)